Blog

08.02.21

MakeMeReach announces rebrand to paragone.ai

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: Paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

22.05.18

GDPR & the major social networks: what you need to know

The GDPR comes into force this Friday and, as you might have seen over the last few weeks, all the major social networks have been communicating changes to their privacy policies and advertising options. As a business who interacts with European consumers, it’s not just your internal data and processes that your going to need…

17.05.18

Level-up your social media with LIVE video: an interview with Mireille Ryan

We all know video plays a huge role in social media these days. Live video, as part of that, has also seen a lot of growth in importance in the last few years. Online Live video goes back quite a few years now, with YouTube having launched their live service as far back as 2011….

15.05.18

EVENT: Optimize your summer sales performances with Snapchat

An eMarketer report from July 2017 placed the value of the retail market in Western Europe last year at US$3.818 trillion. During the summer sales period starting in June each year, no less than 26 million people take to the internet to get the best deals, spending an average of 199 euros each! Retail in…

04.05.18

What Star Wars teaches us about social advertising

Happy international Star Wars day! What started out as an obscure, low-budget sci-fi film in the late 1970s, has become a movie empire, capturing the imaginations of hundreds of millions of fans worldwide. A few months ago, when we saw this day approaching in our calendar, we had the thought – the Star Wars story…

03.05.18

Highlights of F8 2018

While this year’s F8 didn’t feature the same kinds of ‘sci-fi’ announcements as last year’s conference (like the brain-computer interface that will one day allow you to type with your mind), it was significant for other reasons. Held again in San Jos’e9, California, F8 is Facebook’s yearly opportunity to showcase the things in the pipeline,…

27.04.18

Highlights of Social Media Week NYC: Gen Z, Tech, Messaging, E-commerce & more

The big apple. Home of the American dream. New York. A place bustling with energy and ideas, and the last few days at Social Media Week> have typified that. Celebrating its 10th year, Social Media Week New York (or #SMWNYC for short), is the city’s premier media and marketing event. Bringing together professionals with a…