Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

04.06.18

New study reveals key to reaching teens on social

A study published by Pew research last week has uncovered some interesting insights about US teens use and preferences of social media. Most interesting for us at Paragone, and we reckon for all social advertisers, is the growing shift towards social networks that house highly visual and easily browsable content. Amongst a whole host of…

01.06.18

Introducing the Ultimate Guide to Summer Sales Success

The annual summer sales period is the highlight of the yearly calendar for many retailers and e-commerce businesses. Typically taking place throughout June and July (depending on the city and country), these few weeks represent an important part of the yearly turnover for many stores. So it’s crucial retailers and e-commerce websites make sure they’re…

31.05.18

Innovating within the established: An interview with Jennifer Edelberg

The latest episode of our ‘Hello Social Ad-dicts’ podcast is centered on the theme of innovating within the established. We discuss what it means to be innovative within an ad format or medium that is already well established. Innovate to cut through Social advertising is pretty go-forward, but social networks are crowded places these days….

31.05.18

4 Tips for Revolutionary Retargeting

If you’re an e-commerce business, here’s a statistic that should scare you: 97% of visitors, on average, will leave your website without making a purchase the first time. So what can you do? Are you simply wasting a whole lot of money, time, and effort attracting them to your site? Or are there some actions…

30.05.18

Spring cleaning your Social: 5 priorities

Spring is here in the northern hemisphere, and for many children far and wide it means one thing: that time of year your parents make you do a proper spring clean of your bedroom. It was that dreaded moment, as a kid, that you knew was coming every year. Would your parents really be cruel…

29.05.18

Get more from the FIFA World Cup with our Managed Service packages

Did you know that the 2014 FIFA World Cup inspired 1 billion Facebook interactions from over 220 million Facebook users? For millions of people, in literally every corner of the planet, the month-long competition means regular life goes on hold – working and sleeping patterns change, as well as buying habits! So how can your…