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Product

Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Research

Introducing the Complete Guide to the Facebook Pixel

Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel. It’s an analytics tool to help you measure the effectiveness of your advertising, by understanding the actions people take on your website. The data from this small piece of code can: Give you…

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