Life at Paragone

End of the Year Reflection: A chat with our Team about this year’s tops & the future of cross-channel advertising.

Here at Paragone, we’re constantly working to bring more value to the social advertising landscape and collaborate with new-gen marketers to explore the unlimited possibilities of the social world. When it comes to the future of collaboration and productivity in the social advertising landscape, we’re committed to simplifying the way business drives performance across networks….


Paragone Product Updates: Just in Time for the Holidays.

Behind the scenes at Paragone, we’re constantly working to add value to your social advertising metrics. In this blog post, we take you through new features that will help you drive better performance across all the networks, and deliver the best tool for boosting your holiday sales via social media. Recently, we’ve rolled out a…

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Client Stories

Facebook Lead Ads & targeting bring success for Burda Direct Interactive GmbH

Paessler carries the mantra “we develop, we inspire, we make life easier for IT experts”. The company’s PRTG Network Monitor Software provides oversight of clients’ entire IT infrastructure around the clock, signalling problems before users even notice. Burda Direct Interactive GmbH is a leading agency in the e-commerce and subscription services sectors, and combines sales…

Market Trends

Highlights of Advertising Week Europe: 16 quotes we loved

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry. We were there all week and wanted to share with you some of the soundbites that hit home for us. As you scroll through…

Market Trends

What emojis tell us about the future of messaging

Everyone has their favourite emoji – whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation – heck, there’s even a feature-length movie about emojis! From their…

Market Trends

Rihanna and Snapchat: When advertisers cross the line

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher Would you Rather, asked users whether they would prefer to slap Rihanna or punch Chris Brown, referencing Brown’s…


Should you outsource your social advertising?

Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start. Or maybe you’re already advertising on social, but aren’t too sure how to go to the next level…

Market Trends

4 quick tips to overcoming ad fatigue

Ad fatigue is a growing problem for advertisers everywhere. It’92s what happens when your target audience has been shown an ad too many times, and CTR falls while the ad frequency continues to rise. In today’92s day and age, social media users have become pretty good at ignoring ads and, worse, might even choose to…