Blog.

Press release

Paragone is rewarded as high performer in the cross-channel advertising category this fall by G2

Paris, September 22nd, 2022 — Paragone, a Perion company that provides an advanced, cross-channel advertising management platform, is placed by G2.com in the “High Performers” quadrant for its cross-channel advertising software. For new generation marketers with a performance mindset, it’s a one-stop solution for optimizing results, unlocking insights, and automating reporting from paid social campaigns….

Product

How custom metrics can fuel your social media reporting.

Step-by-step guide on how to level up your cross-channel reporting with custom metrics. For every business and agency, online marketing strategies are different. One-size-fits-all approaches do not work. Social media analytics can greatly benefit performance evaluation and reporting. Performance marketers are always trying to find a balance between data and business. Thanks to social platforms,…

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Market Trends

Rihanna and Snapchat: When advertisers cross the line

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher Would you Rather, asked users whether they would prefer to slap Rihanna or punch Chris Brown, referencing Brown’s…

Product

Should you outsource your social advertising?

Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start. Or maybe you’re already advertising on social, but aren’t too sure how to go to the next level…

Market Trends

4 quick tips to overcoming ad fatigue

Ad fatigue is a growing problem for advertisers everywhere. It’92s what happens when your target audience has been shown an ad too many times, and CTR falls while the ad frequency continues to rise. In today’92s day and age, social media users have become pretty good at ignoring ads and, worse, might even choose to…

Research

Introducing the Complete Guide to the Facebook Pixel

Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel. It’s an analytics tool to help you measure the effectiveness of your advertising, by understanding the actions people take on your website. The data from this small piece of code can: Give you…

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