Market Trends

Written by The Marketing Team April 5, 2018

Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe

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As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days.
Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here’s why you (as a social media advertiser) need to listen in!

The GDPR is going to change a lot for digital marketers and advertisers all over the world, who make use of personal data from individuals within the EU.
Your job might be about to change.
But never fear – we’re here to dispel some myths and give you a summary of what the GDPR means for you as a social media advertiser.

An interview with Matthias Matthiesen of IAB EuropeIAB-Europe

Designed to harmonize data privacy laws across Europe, protect and empower EU citizens’ data privacy and reshape the way organizations approach data privacy, the GDPR will bring a wave of changes to digital marketing.
A few weeks ago, while we were at Advertising Week Europe in London, we had the pleasure of speaking with Matthias Matthiesen, Director of Privacy & Public Policy at IAB Europe.

The Interactive Advertising Bureau Europe (IAB Europe) is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment.

The organisation recently released a new framework aimed at standardizing the process of gaining consent to collect and use consumer data.

Listen in to the episode to learn more about:

  • The European and global context for the GDPR.
  • The IAB Europe framework for GDPR Transparency & Consent.
  • How the GDPR is an opportunity for marketers and advertisers to put the customer first.
  • Whether targeting options in social advertising are likely to change with the GDPR.
  • Other impacts the GDPR will bring on social advertising.
  • GDPR compliance priorities for businesses that don’t feel ready.

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