Since the platform’s creation in 2010, Instagram has greatly evolved, and its user base has grown dramatically. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising.
Our guide to advertising on Instagram is here to help you keep up with the pace of change on the network—and to make sure you have all the latest information to get the most out of your Instagram advertising investment. To this end, our eBook covers new Instagram tools for retail and e-commerce, the latest ad formats along with our tips on how to use them, brand new case studies, and more. All of this in addition to a run-down of ad objectives, targeting options, setting budgets and bids, etc.
Instagram for retail and e-commerce
Instagram is the network where people go to discover products and interact with brands. 80% of users follow at least one business account, the highest rate of any social network, and one third of Instagram users report having purchased an item they first saw on the platform. So, it’s a natural place for retailers and e-commerce businesses to reach their customers.
In response to this, Instagram is constantly developing new tools to meet the needs of retailers. To keep you ahead of the curve, this guide covers the latest Instagram features for retail, including shopping Checkout, Dynamic Creative Optimization, and tools for leveraging influencer content.
This complete guide is your resource for Instagram advertising success. It covers:
- Who uses Instagram and why it should be part of your online ads strategy.
- The latest Instagram tools and features for retail & e-commerce.
- An overview of Instagram ad formats, with our tips on making the most of each one.
- Ad objectives, ad targeting, and budget and bid options.
- Best practices for getting the most of your advertising investment on Instagram.
- How to think about your ad campaigns beyond just Instagram by making them part of your cross-channel strategy.
Download the full guide today to learn how to make the most of your Instagram advertising investment!
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