Social advertising is getting more and more complex, with more channels added to your omnichannel circle and more data poring into your daily operation. Visualizing your data the way it was always meant to be is critical to winning in the sophisticated media landscape.
We spoke to our Product Manager, Orel Gilad about whether there is a way out for the new-gen social marketers to build a more efficient labeling strategy.
Let’s find out.
Why is labeling strategy a key to the success of a winning omnichannel media strategy?
Nowadays in the omnichannel media world, each channel provides you with its own set of breakdowns, such as age, gender, platform, etc. This can vary significantly between each other but even more – It’s limited.
However, the options you have may not meet our demand to see the real value of your social campaigns. What if you wanted to view your campaigns by the different products you’re promoting? By the different brands, you’re managing? By the different team members who created the campaigns? This isn’t possible – Until now.
With automatic labeling, you can view the data the way you want. The way it meets your business, not the channels. This allows you to aggregate cross-channel data that matters to your business goals. You don’t need to rely anymore on what breakdowns the channels provide and what they don’t.
No matter whether you are an agency managing multiple brands (which can view your data by the brand, regardless of how many ad accounts you have), or you are an eCommerce company promoting multiple products, retail, luxury, or entertainment brands that are promoting multiple brands of product. Automatic labeling can help you to have a clear visualization of your campaign performance.
Why is Paragone’s automatic labeling unique?
With this powerful feature, you can label your campaigns, ad sets, and ads any way you want, allowing you to group your data however you see fit.
Forget relying on the limited breakdowns the native platforms offer – View your data the way it meets your business.
It can be by different products, brands, or even by the various team members. You control the data and its visualization.
To make sure you make the most of this feature, be sure to implement a naming strategy as well.
How to create a labeling strategy?
Step-by-step with Orel.
Go to Automation > Labeling to access this feature (If it is unavailable, contact your CS).
Selecting entities to apply the strategy
After naming your strategy, select which ad accounts or campaign groups you want your labeling strategy to be applied to. Only the entities selected will be applied with the new label values. You can select any ad account, regardless of its network.
Selecting the label name
Here you select the label name that you wish to define the conditions that will apply the label values.
- Label name = “Product”
- Label value = “Shirt”; “Pants”; “Hat”; etc.
You can either select an existing label or create a new one.
Keep in mind – As labels can be applied on different levels (i.e. campaigns, ad sets, and ads), selecting the right label name will affect the various options you’ll have for the condition step that follows.
Defining the conditions
Each condition is set up as follows:
- Select the level to which the condition is attributed (Ad account, campaign, etc.)
These levels are affected by the label name you selected in the previous step. The lower the level, the more options are available.
- Select the condition operator (Same as you do for filtering)
- Input the condition itself – Campaign name, the text that is contained in the ad name, etc.
- Set the value of the label if the condition is met.
- You can change the order of the conditions, making the higher ones prioritized on top of the others (in case of overlapping conditions)
- You can choose whether to apply the labels for existing campaigns or not.
- You can choose whether to override the current label values or not.
Once done, clicks “save” and you’ll receive a notification about how many entities were applied with a label.
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