Back to school season is an unmissable opportunity for many brands. In terms of consumer spend, it’s second only to the holidays. That means it’s essential to get your social ads right during the back to school season to successfully reach your customers and make the most of this period. In the unique and unpredictable context of 2020, this can seem easier said than done!
What trends define back to school 2020?
In the context of the global pandemic, the way kids and students are going back to school or university is different this year. Some will learn remotely, while others return to classrooms with new rules and restrictions.
This has changed how consumers are making their purchasing decisions this year. Many people are prioritizing electronics and subscriptions, for example, for at-home education, while clothing sales are lower.
How parents shop has also shifted. We’ve seen a huge acceleration in online shopping, in buy online pick up in store, and even in shopping via voice assistant. In the US, half of parents report they still feel unsafe going into stories. On average, they expect to spend 37% of their back to school budgets online, up from 29% in 2019.
Getting your social ads right for back to school
So what do these changes mean for your digital advertising this back to school season? Social ads carry a lot of potential to reach your customers. How can you make the most of them? What should your messaging look like? And where should you be advertising in 2020?
We recently hosted a webinar to help answer all these questions. Here’s a sneak peek:
Download the webinar today to learn:
- What makes this year so different, and the market trends that advertisers should pay attention to
- How to get your messaging right in this season’s unprecedented context
- How you can use social advertising to reach the right audience at the right time
- How to measure your results across networks and adapt your advertising as necessary
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