Written by the Marketing Team, December 12, 2022
End of the Year Reflection: A chat with our Team about this year’s tops & the future of cross-channel advertising.
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Here at Paragone, we’re constantly working to bring more value to the social advertising landscape and collaborate with new-gen marketers to explore the unlimited possibilities of the social world. When it comes to the future of collaboration and productivity in the social advertising landscape, we’re committed to simplifying the way business drives performance across networks. Our expert teams, partners, and clients are all working together to design the future of collaboration and productivity—and we’re excited to see what happens next!
Before we rush into goals and resolutions for the new year, let’s take a moment and see what some of the team leaders here at Paragone have to say about the future social media landscape and how they see the digital landscape evolving with Paragone in 2023.
What’s the most important thing you learned about your team (or team member) this year?
“The collaboration between product and R&D is truly remarkable. When we set our minds on something – There’s nothing we can’t accomplish together. I’m humbled by the amazing talent we have in our team and can’t wait to bring more and more exciting new features to our customers.”
“The most important thing we learned from the past years challenges is that moving toward a common goal we all care for is priceless. We love our product and we know what needs to be done to make it the best in its category. Every opinion counts!”
“That they are very eager to win and wins are coming more often, when we work together – Success and support, Success and sales, Success and Managed service…”
“I’ve learned the strength of our team comes from a variety of our backgrounds, cultures, and openness when it comes to sharing opinions to advance towards the same goal that we set altogether.”
Create a special # (hashtag) for your team:
What was your biggest project/challenge this year?
“Making our reporting a market leader for all cross-channel activity. With our auto-labeling, custom metrics, and custom data upload, you can truly create your dream dashboards, which is exciting.”
“We had several huge challenges this year; improving our infrastructure, increasing the speed, improving SLA, giving our clients the highest standard of support.”
“Stay in tune with customer needs that evolve as fast as digital marketing has evolved.”
“Finding a new and better way to work collaboratively with our CS and Sales teams. By using our own product & features, we have reached new levels of collaboration and today, I can confidently say that we make not 3 separate but 1 big team that serves our clients in the best possible way.”
In the next 12 months, what’s 1 thing/project you want your team to accomplish the most?
“Providing a true, cross channel experience in our reporting and especially our activation. We believe that no one should maintain each channel separately, and should focus their attention on what matters – business goals and creating unique creatives. The rest will be taken care of by us.”
“Upgrading our product and making it the best in its category.”
“Focus on growth and engagement for our top customers and the new onboarded ones. Work as closely as possible with the client’s needs: how will we help them to progress in their own business.”
“Continue building a Brand that our existing and future clients can trust. As consumers lose confidence, brands that build trust with customers become a much safer bet.”
(complete the sentence) In 2023, Paragone will…
“… become a dominant player for anyone wishing to promote their business on social media.”
“… become the best campaign management tool in the world.”
“… The best cross network solution in the market.”
“… be the first thing sales and marketing teams think of when it comes to best in class Business ads cross-channel manager platforms and lead generation via social channels.”
Paragone’s team was excited to attend this year’s One to One digital marketing Biarritz 8th edition, which took place October 04 -06, 2022. At the event, the team was able to meet with more than 300 of the largest brands in the French market in order to explore market trends, get inspired by new ideas for digital marketing strategies, and learn about the next generation of digital marketers.
2022 Product Highlights
LABELING: Social advertising is getting more and more complex, with more channels added to your omnichannel circle and more data poring into your daily operation. Visualizing your data the way it was always meant to be is critical to winning in the sophisticated media landscape. This is why we chose LABELING as our 2022 product highlight.
Read more on the labeling strategy as a key to the success of a winning omnichannel media strategy ⟶
Social Media Advertising is rapidly changing every day, but Paragone has been there from the start, helping businesses get ahead in this ever-changing landscape with innovative solutions that are tailored to meet their unique needs.
The world of digital advertising has evolved in major ways, and the services Paragone offers along with it. We’ve established partnerships with major social networks and developed countless unique and cutting-edge features on our platform to deliver world-class solutions for businesses all over the globe.
“As 2022 draws to a close, we would like to take this opportunity to thank all of our partners, employees, clients, community & friends who have continued to trust us from the beginning. We’ve got some big things in the works, so keep an eye out for what we have coming next!”
We wish you all a very happy holiday period and continued prosperity into 2023 and beyond!
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