The decorations are going up, it’s getting colder outside, and Christmas is just around the corner! It’s a cheery time of year, not just for people, but also for savvy businesses from a range of industries.
In our Facebook Live above, we were joined by Ma’ebl Barthelemy, Strategic Partnership Manager at Google, to discuss Christmas advertising on Google.
Google provides a whole host of ad products that enable smart advertisers to get their offers in front of the people that matter.
In retail and e-commerce especially, brands that are able to accompany shoppers through their journey of searching, discovering and buying will reap the benefits. At this time of year success is about reaching the right shopper at the right time, being there while they are researching and providing the right offer when purchase intent is high.
Watch the replay above and, in just over 20 minutes, you’ll get an overview of how to prepare your campaigns, the different options provided for advertising on Google, information on Google Shopping ads, & more!
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