Written by The Marketing Team November 13, 2018

Introducing the quick-flip guide to online advertising in retail

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Did you know 90% of US retail sales still take place in brick-and-mortar stores? While online shopping has by no means put established brick-and-mortar retailers out of business, the retail industry has changed.

One shift that really needs your attention is the evolving way people research – online. From initial searching, to discovery, to deciding on a particular brand or product, consumers globally prefer the ease and speed that the internet affords them. One study found that 88% of consumers pre-research their buys on the web before making a purchase either in-store or online.

reachy-shoppingAnd when it comes to social media, the statistics are also very powerful. In a 2017 PwC global report, online buyers cited social networks as the digital media most used for purchase inspiration. And not only do people conduct product and brand research on social media, they also associate it with a higher level of trust compared to other online channels

Our guide to online advertising for retail

For brick-and-mortar retailers, there is no longer a question of whether you need to advertise online. It’s simply a must, since that’s where people are searching and discovering the items they go on to buy in your physical stores!

To give you a running start, or help you take your online advertising to the next level, we’ve put together an eBook outlining the advertising options you need to know about. Across Facebook, Instagram, Google, Snapchat and Twitter, this eBook has the information you need to succeed!

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  • How Facebook Store Visits and the Paragone ‘Franchise Feature’ can help drive traffic to your stores.
  • How offline conversions on Facebook and Instagram help retailers measure the real-world effects of their advertising spend.
  • What Google Shopping is and how it can help you reach qualified prospects.
  • Recent new Snapchat features for retailers.
  • Niche audiences engaged on Twitter and why this network is particularly interesting for retailers.
  • Other ad formats and targeting options across Facebook, Instagram, Google, Twitter and Snapchat.

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