Market Trends

Written by The Marketing Team June 14, 2018

The latest on Instagram for business: An interview with Jenn Herman

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Instagram’s rise has been monumental. From humble beginnings as a photo editing and sharing app in 2010, Instagram has grown to become a major social network, where people communicate and interact with each other, engage with businesses and even go on to purchase.

The business opportunities available to advertisers on Instagram today are almost infinite. With over 800 million daily active users, no matter what you do or sell, your customers are on Instagram.


To help you get the most out of it, and understand the journey of Instagram so far, we sat down with Jenn Herman –¬†social media consultant, speaker, and globally recognized Instagram expert.

Jenn is a leading Instagram marketing blogger and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through this blog, as well as her consulting work and speaking engagements, Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies.

Jenn’s business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help her clients grow their businesses. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Business for Dummies, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”.

Listen in to this episode of our podcast to learn about:

  • guide-advertise-instagramThe initial purpose of Instagram
  • The impact of Facebook buying Instagram
  • The value for businesses of advertising on Instagram, and how to approach it differently to your Facebook advertising
  • How the battle with Snapchat has positively impacted Instagram
  • Key considerations for businesses when it comes to Instagram Stories
  • Best practices for using hashtags on Instagram
  • Analysis on recent new features in Instagram
  • What the future could hold.


If you found this episode interesting, you might also like our ‘Ultimate Guide to Summer Sales Success’. In this eBook, we run you through a whole bunch of Instagram and Facebook ad formats, and give you a series of tips and tricks on how to leverage them in your summer sales campaigns. Download here or by clicking below!

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