Written by The Marketing Team February 6, 2018

Introducing the Complete Guide to the Facebook Pixel

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Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel.

It’s an analytics tool to help you measure the effectiveness of your advertising, by understanding the actions people take on your website. The data from this small piece of code can:

  1. Give you confidence that your ads are being shown to the right peopleBuild advertising audiences
  2. Unlock additional Facebook advertising tools.With our brand new ebook, we walk you through the steps to creating your own Facebook Pixel, setting it up and ensuring you’re getting the most out of it.

Our guide explains it all – whether this is the first time you’ve heard about the Facebook Pixel or you already have a Pixel set up on your website, our ebook will help you improve the effectiveness of your advertising.

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