“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.”
Directeur Expertise et Innovation Paid Social @iProspect
Facebook Collaborative Ads
A Format that allows a brand to promote their products and redirect to a retailer website to drive incremental sales in addition to it’s own e-commerce.
Snapchat’s Immersive Experience
Snapchat lets brands offer customers the chance to try their product or enter a virtual shop to discover the latest collections.
Sources: iProspect interview / Paragone.ai 2019-2020 & 2020-2021 comparison*
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