Luxury brand

Written by Marketing Team June 15, 2021

Luxury’s digital trends

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“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.”

Camille Lemesle
Directeur Expertise et Innovation Paid Social @iProspect

 

Facebook Collaborative Ads

A Format that allows a brand to promote their products and redirect to a retailer website to drive incremental sales in addition to it’s own e-commerce.

 

 

 

Snapchat’s Immersive Experience

Snapchat lets brands offer customers the chance to try their product or enter a virtual shop to discover the latest collections.

 

 

                                                                 

 

Sources: iProspect interview / Paragone.ai 2019-2020 & 2020-2021 comparison*

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