MakeMeReach announces rebrand to paragone.ai

paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media

Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they engage audiences through social advertising.

As consumer habits continue to shift indoors and online, social media is becoming a core component of digital advertising, expected to grow to over US$138 billion in 2025. With this trend, companies must take control over the way they engage audiences through social advertising channels, avoid wasting media budgets in an inefficient attempt to meet performance goals, and ultimately keep on top of competition.

paragone.ai provides brands and agencies with an Actionable Performance Monitor (APM) through which they can keep track of a wide range of siloed social advertising data accurately and holistically, and take action in real time. Instead of painfully juggling the myriad of networks, ad accounts, and attribution tools to accomplish their tasks. With APM, customers can access and control their social advertising data across all networks, agencies, and teams from one easy to use UI, predict if an advertisement is going to hit its targets, and learn about tactics to improve performance. By using the platform, users can free up time from pursuing repetitive, mundane tasks and dedicate more time to apply creative, marketerial thinking needed to engage audiences smartly.

“We chose the name Paragone, which refers to a debate during the Italian Renaissance on the merits of different art forms, as inspiration for the many issues we deal with, including how technology and art complement each other,” said Shai Alfandary, General Manager of paragone.ai.

paragone.ai early adopters include leading brands and agencies, such as Havas Media, Sony Music, Universal Music, Retrofete, Balmain, Undertone and more.

About paragone.ai

paragone.ai, formerly MakeMeReach, is an actionable performance monitoring platform for social advertisers. Advertisers have access to real-time marketing data across all paid social media channels, ad accounts, and campaigns in one unified platform. Clients can automate reporting routines with customizable metrics, dashboards, and tables that are easily broken down for advanced insights that can be acted upon. The platform leverages advanced AI algorithms to predict and optimize campaign results and performance – https://paragone.ai/