Written by Kat Peake April 18, 2019

Paragone expands partnership to become Facebook Marketing Consultant

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As a Facebook Marketing Consulting Partner, Paragone is your resource to ensure you’re ready to scale your Facebook ads campaigns! Being a badged Partner means we have been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing.

FMC logoWhile Paragone is a leading ad tech solution provider, we are also made up of a dedicated team of experts. And to help you get the most out of your online advertising investment, you can leverage our expertise to get the technical set up sorted—from the Facebook Pixel to product catalogs to Dynamic Ads and more—so you’re free to level-up performance.

So, what exactly can we do for you?

Install your Facebook Pixel

The Facebook Pixel is a key tool for optimized advertising on Facebook and Instagram. Without it, you simply won’t be able to make the most of you ad investment. The Pixel is a snippet of code that fires when certain actions are taken on your website, providing valuable information on how users are interacting with your site and cross-device conversions.

Having a correctly installed Pixel enables you to deliver ads to the people most likely to take action, create Custom Audiences, and benefit from conversion optimization—where the Facebook algorithm, over time, gets better at delivering your ads to the people most likely to convert. We can set up the Pixel for you, or make sure it’s correctly installed.

Set up your product catalogs

sneakersGreat marketing requires great product data, and product catalogs are the starting point for any retailer who wants to advertise their inventory on Facebook. Setting up your product catalog requires you to match the various attributes of your products against specific identifiers set up by Facebook. We’ll make sure your catalog is adapted to your vertical (e-commerce, automotive, flights, destinations, real estate, and more) and set up correctly from the get-go so you’ll be able to make the most of it straightaway.

Advanced Matching set-up

We can set up Advanced Matching, enabling you to improve conversions tracking. Advanced Matching lets you optimize your ads against more conversion data and build larger retargeting audiences so you can reach more people with your Facebook ads.

Integrate offline data

woman shoppingIf you’re a business with physical stores or locations, offline data is an essential tool in understanding the effectiveness of your ad campaigns. Offline data can show you how your Facebook ads lead to purchases in your stores, phone orders, bookings and more. It also helps you improve targeting and measure offline return on ad spend. We’re experienced in managing offline data and can take care of its integration for you!

Contact us today to make sure you’re making the most of your Facebook advertising investment!

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