Market Trends

Written by Kat Peake June 3, 2019

Workshop: Revolutionize Retail with Digital Advertising

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To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We’ll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We’ll be joined by Guillaume Cavaroc, Facebook’s Industry Manager for Retail, who will be there to discuss all of the network’s options for retailers.

The drive-to-store features covered in our workshop are central to retail success today. Online and offline in retail have become inseparable in response to the way consumers behave. Even if 90% of purchases still happen in-store, most consumers get inspired or pre-research their purchases online. Consumers today expect a seamless, omni-channel shopping experience, and smart digital advertising is key to delivering that.


The workshop will cover the latest trends and evolutions in online retail ads, Facebook retail options including:

  • Dynamic Ads for Retail (DAR)
  • Store traffic
  • the Paragone Franchise Feature
  • Measurement
  • Beta features

…as well as drive-to-store options across other channels. Our speakers will be there to answer all your questions!

The speakers

Capture d’écran 2019-05-29 à 11.20.06Join us and learn all you need to know about digital advertising for retailers. Sign up for the workshop now!

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Kat Peake

Kat is the Content Marketing Manager here at Paragone. She keeps her finger on the pulse to bring our readers the latest news about our platform’s solutions and online ad tech.