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Written by Kat Peake July 3, 2019

Snapchat ads: better on Paragone!

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With Paragone, you can take a unified approach to your online advertising. Our intuitive platform makes it easy to run and optimize campaigns, as well as build reports across networks, so you see the big picture of your online advertising all in one place. And, our powerful automation and optimization tools help you simplify campaign management and boost performance across channels.

With its 190 million daily active users, Snapchat can be a great platform to reach your customers. One of its strengths is its unique audience: 51% of Snapchat daily users cannot be reached on Instagram, and 83% of them cannot be reached on Twitter. In terms of sentiment towards the app, 47% of US teens think it’s better than Facebook. And being a highly visual network, and one where audio is on by default, advertisers are able to tell a richer story with their ads.

Snapchat on Paragone

When included as part of a cross-network strategy that leverages the cutting-edge tools on Paragone, you can get even more out of your Snapchat ads!

Here are four reasons to run your Snapchat ads on Paragone:

EASY CAMPAIGN CREATION

On Paragone, we simplify things for you with our user-friendly interface. You set up your campaigns through a guided creation flow that stays the same no matter the network. This means one less tool you have to master!

ADVANCED REPORTING CAPABILITIES ACROSS CHANNELS WITH HELICOPTER VIEW

The powerful and fully customizable data analysis and reporting capabilities on Paragone allow you to generate dynamic reports using data from all your ad accounts. They let you access your Snapchat campaign data directly on Paragone and compare it to the campaign data from other networks. Then, use this insight to pause underperforming ads, ad sets, or campaigns and reallocate budget for better performance.

VISUALIZE CREATIVE PERFORMANCE

As a highly visual network, creatives are central to your Snapchat ads. On Paragone, see at a glance, with color coding, which creatives are performing best.

Snapchat-Partner-1MAKEMEREACH IS A BADGED SNAPCHAT PARTNER

We have access to the developer platform, enabling us to create features beyond what Snapchat’s ad manager can do. Our privileged relationship with Snapchat also means our clients can get access to betas.

Try it for yourself

Our platform gives you the power to break your online ads out of silos and build a cross-channel advertising strategy that follows the customer journey. Manage all of your ads in one place: book a demo today to try Snapchat on Paragone!

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Kat Peake

Kat is the Content Marketing Manager here at Paragone. She keeps her finger on the pulse to bring our readers the latest news about our platform’s solutions and online ad tech.