Beachy Media is a 360 degree communications, marketing, and design agency based in New York. They’ve established a reputation for bringing expertise and innovation to the table with every project, and have a roster of industry-leading clients to prove it.
Traditionally a public relations pure player, Beachy Media recently diversified their offering to clients by stepping into the world of social advertising.
Paragone Social Advertising Training
While Paragone is a leading ad tech solution provider, Beachy Media also saw that Paragone is made up of a dedicated team of experts. That fact, together with the close relationship Paragone holds with partner networks like Facebook, Twitter and Snapchat, made the decision straightforward for Beachy Media – and they approached Paragone for bespoke social ads training.
Based on conversations and an analysis of Beachy Media’s needs, the team at Paragone put together a 3-day customized training plan. This featured an overview of topics including advertising best practices, ad formats, targeting options and tips for creative across networks like Facebook, Instagram, Twitter and Snapchat.
Audit of historical campaigns and accounts
The Paragone team also presented an in-depth audit of Beachy Media’s Facebook ad accounts and the client accounts they manage. This not only enabled Beachy Media to practically solidify knowledge from the training, but also take away specific actions to improve their accounts right away.
“Navigating the waters of social advertising to use client budgets effectively is the cornerstone of an effective digital agency. Not only did Paragone audit our current ad accounts, they provided us with a clear pathway to enhancing our digital expertise. We’re thrilled to continue to grow our client’s digital presence with the helpful guidance of Paragone.”
– Rachel Cochran, Co-Founder, Design
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