Case studies
5 questions with Noise New Media
22/07/2022
9 questions with Velasca
26/04/2022
Expert Papers
End of the Year Reflection: A chat with our Team about this year’s tops & the future of cross-channel advertising.
Here at Paragone, we’re constantly working to bring more value to the social advertising landscape and collaborate with new-gen marketers to explore the unlimited possibilities of the social world. When it comes to the future of collaboration and productivity in the social advertising landscape, we’re committed to simplifying the way business drives performance across networks….
Paragone Product Updates: Just in Time for the Holidays.
Behind the scenes at Paragone, we’re constantly working to add value to your social advertising metrics. In this blog post, we take you through new features that will help you drive better performance across all the networks, and deliver the best tool for boosting your holiday sales via social media. Recently, we’ve rolled out a…
One to One interview with the Paragone’s Team.
Bertrand and Guillaume reflect on their experience at the One to One Biarritz event in a post-event talk. Paragone’s team was excited to attend this year’s One to One digital marketing Biarritz 8th edition, which took place October 04 -06, 2022. At the event, the team was able to meet with more than 300 of…
Paragone is rewarded as high performer in the cross-channel advertising category this fall by G2.
Paris, September 22nd, 2022 — Paragone, a Perion company that provides an advanced, cross-channel advertising management platform, is placed by G2.com in the “High Performers” quadrant for its cross-channel advertising software. For new generation marketers with a performance mindset, it’s a one-stop solution for optimizing results, unlocking insights, and automating reporting from paid social campaigns….
How custom metrics can fuel your social media reporting.
Step-by-step guide on how to level up your cross-channel reporting with custom metrics. For every business and agency, online marketing strategies are different. One-size-fits-all approaches do not work. Social media analytics can greatly benefit performance evaluation and reporting. Performance marketers are always trying to find a balance between data and business. Thanks to social platforms,…
An insight talk with our paid social expert – Orel Gilad.
Social advertising is getting more and more complex, with more channels added to your omnichannel circle and more data poring into your daily operation. Visualizing your data the way it was always meant to be is critical to winning in the sophisticated media landscape. We spoke to our Product Manager, Orel Gilad about whether there…
New digital era for the luxury industry.
The omnichannel dilemma. In 2007, Facebook launched its business page feature, allowing any merchant to attract potential consumers online. By doing so, the foundation for social selling was laid. In 2015, the social network inaugurated its ‘global luxury hub’ in Paris, a department dedicated to counseling luxury brands on how to use its platform to…
Marketing software and platforms – which is best for you?
How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…
Why creativity is THE way to win on social.
TikTok and Paragone: from creating to analysing what really works. The data privacy reforms of the past few years have made it increasingly difficult to track and retarget potential customers on social and other digital platforms. How should your paid social media strategy pivot to ensure you’re still winning the war for clicks? As the…
Shaping The New Gen Social: Digital Marketing Attribution Models
Counting sheep? When some digital marketers can’t fall asleep, they count leads coming in from multiple unknown sources. But the reason some of them are up in the first place is the desperate need to figure out where those leads came from, and which of the multiple advertising channels caused them to finally hit “buy.”…
Paid social budgets set to hit $262 billion by 2028.
What’s the best place to advertise on social media? How do you ensure the right mix of platforms? And how do you turn social media engagement into sales? With advertisers predicted to spend $262 billion on social advertising by 2028, it’s more important than ever for brands to pick the right strategy for investing their…
Why Managed Services are revolutionizing the media landscape.
Finding, training and retaining top digital talent is becoming a serious challenge for brands and agencies who want to boost their paid media results. Could Managed Services offer the solution? The market for digital media skills has never been more competitive. Whether you’re an agency or a brand, finding and retaining digital experts has become…
The 5 things you should ask your ad agency on your next weekly call.
If you outsource your media buying to an agency then you know the drill: weekly calls to pore over results and insights, and ensure the strategy is achieving the right results. But too often these calls are a mess of disconnected data and cluttered spreadsheets. Maybe your reach has grown on Instagram, while click throughs…
(Wo)Man, Machine, and Marketing: How AI Boosts Advertising Analytics.
What does ‘AI in Digital Advertising’ mean anyway? “You need to implement AI tools in your digital advertising” you’ve heard them say. But what on earth does that mean? AI involves smart algorithms that analyze massive amounts of data from multiple sources, for example, smart advertising AI platforms draw data from Google Analytics & social…
2 agencies, 1 challenge: Choosing the perfect social advertising platform.
A day in the life of a digital marketing analyst Although people can have the same job title & responsibilities, their working days often look vastly different. This is frequently the case for marketing analysts, with agencies using different software, tools, and processes. To illustrate this point, let’s take a look at a typical day…
Paragone – What defined us in 2021
Shai Alfandary, CEO, Paragone.ai Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There…
Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021
The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…
AI tools to help you save time and optimize performance
Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort. AI can be especially powerful when it comes…
7 common myths in digital advertising
Go ahead and Google “digital advertising best practices,” and you’ll come up with millions of results. Sometimes it can be difficult to know exactly which advice to follow, plus best practices can change with shifting algorithms, the rise of new networks, and more.
4 social ads mistakes to avoid this holiday season
The holiday shopping season is already here for many consumers. This year, an estimated 43% of American shoppers will begin their holiday shopping before the end of October, with a further 25% starting before Thanksgiving. The pandemic continues to drive economic and behavioral shifts that impact on how you reach your customers this holiday season. Recent…
Your agency invests in social media, but can you prove it’s working?
6 ways to measure Revenue Attribution: Introducing an intelligent bridge for agencies between social media, web analytics, and the path to conversion. Can you prove your social campaigns are working? You intuitively know that social media works but can you prove it with timely insights? Lacking effective tools is difficult. Yet, many marketing agencies try…
Balmain (digital) army and how the Brand leverages social luxury
Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…
Why Spreadsheets Are the Leading Cause of Digital Agency Death
The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…
Top Five Mistakes 99% of Paid Media Teams still Make
In the right hands, paid media can be a powerful tool to grow new brands and reinvent the ones we all know and love. But even the best talent cannot deliver results without proper tools. As the paid media mix evolves, generating actionable insights can make the difference between winning new business and losing your…
TESTIMONY:Jérôme JourdaSocial Media Trader at Socialyse Paris
Here are several features very useful to me on a daily basis: Campaign groups It allows me to organize my campaigns by typology (performance or consideration) or by campaign brief. Visually, it facilitates the search for a certain campaign or campaign’s sub-group. It also allows me to save time in monitoring my campaigns. Campaign KPI…
Unlock new revenue opportunities hidden from your digital media team
As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…
Luxury’s new normal paid media
“Over the course of the last 15 months, because of the pandemic, the way luxury houses leverage social channels has completely changed. After a first editorial parenthesis during the first couple of months, the investments were shifted mostly towards the Chinese market, which was the only one recovering at the time.” Maxime Bicard Global Head…
Publicis and SNCF take control of the collaboration challenge
The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…
Luxury’s digital trends
“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.” Camille Lemesle Directeur Expertise et Innovation Paid Social @iProspect Facebook Collaborative Ads A Format that allows a brand to promote…
Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth
Top 5 Reasons Why LinkedIn is Key to Digital Growth While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…
Paragone joins the Linkedin Marketing Partner Program
Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…
MakeMeReach announces rebrand to paragone.ai
paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…
360° campaign visibility across networks for global gaming brand with Socialyse and Paragone
Socialyse is the social media pure player of Havas Group. Their full- service offering empowers their clients around the world to get the most out of their social media campaigns. One of the clients of Socialyse Germany is a multinational gaming and electronics brand, with various social campaigns spanning across networks. Socialyse was looking for…
Meet us at DMEXCO @home!
DMEXCO is a major event around everything digital, bringing together key players in business, marketing, and innovation. Last year, it brought together 38,000 visitors, around 1,000 exhibitors, and more than 700 speakers from around the world. This year, DMEXCO is going all digital as DMEXCO @home. Paragone is excited to participate! DMEXCO @home captures the…
Drive sales with Pinterest ads this fall!
Depending on where you are in the world, you might already feel that little chill in the air telling you fall is coming. Kids are back to school, most of us are back to work, and we’re planning the next few months both personally and professionally. In this season of planning new projects, it’s a…
Back to school advertising in 2020: our webinar
Back to school season is an unmissable opportunity for many brands. In terms of consumer spend, it’s second only to the holidays. That means it’s essential to get your social ads right during the back to school season to successfully reach your customers and make the most of this period. In the unique and unpredictable…
TikTok ads: 5 tips for high-performing creatives
Already a fast-growing network, TikTok has seen a huge boom over the last several months. During global lockdowns, TikTok added tons of new users looking for connection and entertainment. And unlike the image many of us have of TikTok as dominated by Gen Z—who certainly are an important demographic on the platform—those new TikTok users…
New on Paragone! Check out our latest platform updates
It’s been a busy few months for us here at Paragone as we’ve added more features to make our platform even more powerful and user-friendly. We wanted to give you a peek at all of the new and improved features we’ve rolled out to help you improve performance, collaborate more efficiently, and more. Read on…
Delivering ease of use and high performance to our customers
The whole team here at Paragone is excited that we’ve been featured in G2’s latest quarterly report, thanks to the confidence of our customers. G2’s quarterly reports rank the world’s very best software solutions based exclusively on unbiased customer reviews across many categories. These reports are based on data from authentic, verified customer reviews, each…
Paragone is now a TikTok partner!
Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…
Delivering ease of use and high performance to our customers
The whole team here at Paragone is excited that we’ve been featured in G2’s latest quarterly report, thanks to the confidence of our customers. G2’s quarterly reports rank the world’s very best software solutions based exclusively on unbiased customer reviews across many categories. These reports are based on data from authentic, verified customer reviews, each…
Havas and Paragone expand partnership to drive more meaningful social campaigns
Today’s media landscape has shifted, and the changes that are happening have only accelerated with the current global pandemic. The way media agencies plan, buy, and measure has been transformed—and driving meaningful social campaigns matters now more than ever. To help advertisers succeed in this media landscape, we’ve developed a 360° advertising platform that unifies…
Seerendipity decreases CPA and increases efficiency with AI Recommendations
Seerendipity is a full-service agency based in New York, with offices in Dublin and Phoenix. They specialize in promoting musical artists and festivals though digital and paid media campaigns. David Gray, the Digital Manager at the agency, is always seeking out tools and solutions to help boost their clients’ performance. Gaining efficiency with Paragone The team at…
New features to reach your customers on social in the age of social distancing
The global pandemic, and the lockdowns and social distancing rules that have come with it, has drastically changed the way many brands need to do business. Even with lockdown restrictions lifting in some places, the limitations that remain in place when it comes to businesses and movement, and modified consumer habits, make online the number…
What’s new on Paragone in 2020 so far
Behind the scenes here at Paragone, we’re constantly working to bring more value to your online ads. We’re committed to simplifying collaboration and productivity, helping you drive better performance across the board, and delivering world-class reporting that helps you track your ads performances across networks at a glance. Over the past several months, we’ve rolled…
Making the most of your app install campaigns across networks
With some 4.18 billion mobile internet users in the world today, apps are increasingly instrumental in the way people communicate, work, work out, shop, increase their productivity, play, and more. Just think of how many apps you open in a day! Today more than ever, with a large part of the global population staying at home,…
Boost your Twitter ROI with these 5 practical tips
When it comes to paid acquisition, improving return on investment (ROI) will always be a goal, no matter the network. With its highly engaged audience of some 330 million monthly active users, Twitter can be the key to reaching your target audience. And because Twitter is where people go to keep up with the latest…
Here’s how to make your Snapchat Story Ads stand out
Stories have proven to be a great way for brands to effectively reach customers across social networks. They can help you regularly connect and interact with audiences both from an organic and an advertising point of view. Snapchat is the very first network to have introduced the Story format, which they launched back in 2013….
Helping your team work smarter: collaboration tools on Paragone
Paragone provides powerful features to help you optimize and get more out of your online ads: media planning, advanced automation and AI, customizable cross-network reporting, simplified campaign creation, and more.
7 common Facebook ad mistakes
We don’t need to tell you how powerful Facebook’s advertising solutions are. With a huge user base of nearly 2.5 billion, whatever audience you want to reach probably has a presence on the network. And with its advanced targeting and wide choice of ad formats, you have lots of flexibility in how and to whom…
5 practical tips to decrease your CPA
The average cost-per-acquisition varies a lot from industry to industry, but no matter what type of business you’re in, and no matter the social network you’re advertising on, acquiring customers for less will always be a goal. The less you spend on getting new customers, the greater your margin. But if lowering your cost-per-acquisition (CPA)…
Major French retailer streamlines their strategy and unlocks potential with Paragone
Previously working with three agencies, a high-end French prêt-a-porter brand for women with hundreds of boutiques around the world turned to the Paragone Managed Service team to streamline and modernize their paid social ads strategy. They also wanted to simplify their overall performance tracking. They were also eager to benefit from the expertise of the Paragone team in order to put into…
How social advertising has evolved in a decade
As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today.
Stories ads creatives, volume 2: Designing for success
Welcome to the second article in our two-part series on stories ads! If you missed the first part, you can read it here. Based on an extensive study that Facebook ran on creating effective ads in Stories, we’re diving into all of the tips and best practices you need to get the most out of your…
Stories ads creatives, volume 1: Getting your approach right
One of the major trends in social media in the last few years has been the rise of the Stories format. Originally launched by Snapchat, and now present and widely adopted on networks like Instagram, Facebook, WhatsApp, and even YouTube, Stories have brought a new kind of spontaneity and authenticity to sharing on social. They…
Tristar skyrockets purchases with Facebook ads on Paragone
Guided by the belief that “quality shouldn’t be a luxury,” Tristar Products markets and sells quality appliances at affordable prices. The company strives to create #1 brands worldwide offering “Unbeatable Basics”: essential household products that solve everyday problems, helping to make life easier and more enjoyable. 2019 was a strategically significant year for Tristar and, in collaboration…
Introducing the ultimate guide to creativity in digital advertising
Creativity has always been a central pillar of advertising, since long before the age of digital. It’s the vehicle that tells your brand’s story. Your creatives evoke an emotional response in the people seeing your ads, helping them remember who your brand is and what it stands for. As advertising has moved increasingly online, creativity…
With AI, the future of advertising is personalized
When people spend time on their favorite social networks or websites, they want to see content that is relevant to them—and that includes ads. When ads are personalized, they lead to better user experiences, which translates to stronger business outcomes.
Facebook Pay: what the new payments feature means for consumers and advertisers
With the recent launch of Facebook Pay, Facebook is the latest company to enter the digital payment space. The tool will let users make direct payments within the Facebook family of apps: Facebook, Messenger, Instagram, and WhatsApp.
What CMO spend tells us about marketing today
Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much…
How to reach and convert customers with video ads on Instagram
Video content performs especially well on Instagram compared to other formats. Statistically, videos receive 38% more engagement than image posts and over 100 million users either watching or creating Live video every day. So leveraging video in your Instagram ads can also be a great way to get the attention of your audience. And with one billion users, Instagram offers…
5 essential technical tips to get your holiday advertising right
We don’t need to tell you that the last months of the year, from Black Friday through Christmas, are an unmissable opportunity for retail and e-commerce businesses. And with Black Friday just about a month away, you should already be in full swing with your advertising. But if you’re still working on your ads strategy and set-up,…
Paragone turns 10!
Last week, Paragone celebrated 10 years of helping businesses around the world better manage and optimize their online ads. We’ve come a long way from our earliest days. We’ve established partnerships with six major networks and developed countless unique and cutting-edge features on our platform. Our team has grown from a handful working in Paris…
Introducing our guide to the marketing agency of the 2020s and beyond
If anything remains constant in marketing, it’s consistent change and evolution. Consumer habits, technology, and the way we consume media have always driven changes in the way advertisers reach customers. Go back many decades, and print advertising was the way to speak to customers, before radio and then television disrupted the way we advertised. The…
Boosting Black Friday and holiday sales with Google ads
Getting your end-of-year advertising right is essential for all kinds of businesses. For retailers especially, Black Friday and holiday sales are critical, with some 40% of sales taking place in the last two months of the year. And to succeed in driving sales today, getting your online ads right is an absolute must. Whether they’re…
Facebook Collaborative Ads: bringing brands & retailers together to drive sales
Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is an essential component to driving sales for your brand.
Introducing the ultimate guide to holiday advertising
The holidays are an important time for many of us. It calls to mind all kinds of associations: time spent with family and friends, opening presents by the Christmas tree, moments shared around the holiday dinner table. The holidays are also a key moment for many businesses. Between Black Friday, Cyber Monday, and Christmas, the…
Advertising Studio Live! Boost your holiday sales with online ads
The end of the year, from Black Friday through Christmas, is a key period for many retailers. These events are no longer separate, but part of one long shopping period, and one that is crucial for businesses. In fact, as much as 40% of yearly sales for small and mid-sized retailers take place within the…
Paragone at Paris Retail Week!
Paragone was excited to partner with Paris Retail Week, which took place September 24-26, 2019. We were there discussing how our cross-network advertising platform helps retailers drive store traffic and boost sales. With over 600 exhibitors and 25,000 decision-makers, Paris Retail Week is Europe’s biggest retail meeting place, giving visitors the opportunity to discover all…
Meet Paragone at AdTech London!
Paragone is excited to partner with AdTech London, taking place September 25-26, 2019 to showcase our powerful cross-network advertising solution. AdTech is an important gathering place for leaders in the adtech and martech industry. It’s the place to be to understand the important shifts happening in digital advertising today and to keep up with the latest…
Keeping Twitter ads relevant with conversation targeting
We all know that building the right audience for your online ads campaigns is essential. Even with the most original creative and compelling copy, an ad delivered to the wrong audience won’92t perform well. Getting your targeting right helps you avoid wasted spend, all while driving conversions.
What is creativity and why it matters for your online ads
According to a Nielsen study, 47% of sales contribution comes from ad creative. And The Harvard Business Review found in their research that a euro invested in a highly creative ad campaign had, on average, double the sales impact of a euro spent on a non-creative campaign. Creative is key when it comes to the…
Driving online sales with social commerce
28% of consumers say they typically discover brands via social media ads, according to one study. And when searching for inspiration or product information, 42% turn to social. These networks have become an essential part of the shopping experience for many consumers.
1 campaign, many audiences: discover campaign axes
You don’t always want to show every ad to everyone in the audience you’ve created for your ad campaign. And when your campaign is large in scale, managing and structuring your ads can be time-consuming and take a lot of effort. But we have a solution! Thanks to campaign axes in the Paragone platform, you…
Capturing user intent with your online ads
The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment. Platforms like…
Get more from your Twitter ads on Paragone!
Paragone gives you the tools you need to take a unified approach to your online advertising. With our intuitive platform, it’s easy to run and optimize campaigns and to build reports across networks, and you see the big picture of your online advertising in one place. Paragone also provides you with powerful automation and optimization…
6 tips for high-performing creatives in your online ads
The success of your online ads depends on many factors, from ad placement, to objectives, to audiences and more. And while all of these aspects play into your online advertising success, your creatives are what draw people in and convey the message you’re trying to communicate. Simply put, creatives are key to ad performance across…
Summer Series LIVE: Building cross-network campaigns, with Different Roads
Paragone CMO Joe Sweeney sat down with Matias Gaffoglio, CMO at Travel Tales Factory (Different Roads and the Wanderlust Store) for the second episode of our Summer Series LIVE to talk about building a cross-channel ads strategy.
Different Roads maximize full-funnel performance with Google & Facebook ad synergies
Different Roads is a travel brand created in 2009 by a team of enthusiastic travelers who decided to make their passion for getting to know the world a way of life. They create and sell craft trips to help travelers discover the secret corners of popular destinations at competitive prices, meeting new friends along the…
Introducing the ultimate guide to AI & digital advertising
Artificial Intelligence is busy shaping the world around us, and it’s changing digital advertising by leaps and bounds. Marketing runs on data, and the machines and algorithms we have today can process and leverage that data more quickly and efficiently than unassisted humans ever could.
Webinar: AI in Digital Advertising Today
Artificial Intelligence is busy shaping and changing the world around us – and it’s changing digital advertising by leaps and bounds. At the same time, the customer journey has changed dramatically, becoming increasingly cross-channel. On July 17, we held a webinar outlining a vision of where and how AI is changing digital advertising today, as well…
Snapchat ads: better on Paragone!
With Paragone, you can take a unified approach to your online advertising. Our intuitive platform makes it easy to run and optimize campaigns, as well as build reports across networks, so you see the big picture of your online advertising all in one place. And, our powerful automation and optimization tools help you simplify campaign…
Workshop: Revolutionize Retail with Digital Advertising
To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We’ll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We’ll be joined by Guillaume Cavaroc, Facebook’s Industry Manager for Retail, who will be there to discuss all of the network’s options…
MakeMeSell event: leveraging online ads for retail success
In retail, businesses are constantly seeking to attract new customers to generate more sales and drive growth. We know that today’s customers are online – a recent study found that 88% of consumers pre-search their purchases online before making a purchase in-store or online – so smart digital advertising is key to meeting those goals.
The Ultimate Guide to Advertising on Instagram: May 2019 Edition
Since the platform’s creation in 2010, Instagram has greatly evolved, and its user base has grown dramatically. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising. Our guide to advertising on Instagram is here to help you keep up with the pace of change on the…
Beachy Media keep their finger on the pulse of social with Paragone
Beachy Media is a 360 degree communications, marketing, and design agency based in New York. They’ve established a reputation for bringing expertise and innovation to the table with every project, and have a roster of industry-leading clients to prove it. Traditionally a public relations pure player, Beachy Media recently diversified their offering to clients by stepping…
Meet Dmytro Bilash, co-founder of Captain Growth
We believe AI is not just the future of marketing – it’s the present. Over the last few months we have been on the hunt for companies leading the way in AI for digital advertising, and Captain Growth ticked all the boxes. Recently, our group (Perion) acquired Captain Growth: an AI algorithm that ingests and analyzes ad performance data—including…
Webinar: reaching Gen Z audiences on social
Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.
Paragone expands partnership to become Facebook Marketing Consultant
As a Facebook Marketing Consulting Partner, Paragone is your resource to ensure you’re ready to scale your Facebook ads campaigns! Being a badged Partner means we have been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing. While Paragone is a leading ad tech solution provider, we are…
Introducing the Ultimate Guide to Online Ads for Offline Sales
A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the time has come when incorporating offline data into your…
Webinar Replay: Becoming a Phygital” Retailer”
In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.
Introducing the Ultimate Guide to Mobile-First Marketing
Marketing must be mobile today. Smartphones are almost ubiquitous, and consumers use them in a whole host of ways in their daily lives. From discovering and researching, to comparing and purchasing on the go, getting your mobile marketing right is crucial to success in almost every industry. That’s why, together with our partner Fastory, we’ve…
Captain Growth acquisition to bring new level of AI power to Paragone
AI is no longer the future of marketing – it’s already here, and it’s reshaping our trade like nothing before. Captain Growth, a Ukraine-based AI startup, has this week been acquired by Perion. Paragone, as a member of the Perion group, is set to reap the benefits of this acquisition, with Captain Growth’s powerful AI capabilities…
Facebook is replacing the Relevance Score
Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.
Introducing the complete guide to Dynamic Ads: 2019 edition
Facebook Dynamic Ads (DA) are a revolutionary ad product. The format allows advertisers to reach new customers and generate conversions from existing ones – faster, more efficiently and at a greater scale than ever before. Using a single template, you can promote thousands of products. Available on both Facebook and Instagram, Dynamic Ads draw on images and details…
Online advertising in 2019: our overview eBook
Deciding your approach to digital advertising in 2019 is no easy feat. With a huge proliferation of channels, formats, targeting and retargeting options, it’s easy to get lost in it all! Which networks best suit your business? What are the latest innovations in advertising and how can you make sure you are across them all?…
How Facebook Dynamic Creative Optimization (DCO) could be your best friend
If there’s one thing that defines the mindset of a successful campaign manager, it’s a test-and-iterate approach. The best online advertisers are those that are constantly testing, looking for new keys to success and making the most of them when they’re discovered.
Facebook Playable Ads prove a great fit for Privalia
Privalia is an e-commerce website and app selling fashion and household products. Launched in 2006, and headquartered in Barcelona, Privalia stocks hundreds of quality brands including L’Oreal Professionel, Columbia, GAP and Dyson.
Integrating Facebook & Google leads to Black Friday boom for TAMMY & BENJAMIN
Selling their luxury leather products both online and in their Paris boutique, TAMMY & BENJAMIN targeted the 2018 Black Friday weekend as a strategic sales period. To ensure the best results, they engaged the Paragone Managed Service team to run an integrated sales campaign across Facebook, Instagram and Google.
Video Overview: The Paragone Automation Center
What’s better than managing your online advertising campaigns in a cutting-edge tool? Not having to manage them much at all!
Paragone to sponsor HubDay 2019
Paragone will this year be sponsoring HubDay, a retail and e-commerce industry event being held on the 14th of February in Paris. Based around the theme of the ‘Future of Retail and E-commerce’, the day-long event will bring together over 600 C-level decision makers for a time of learning, sharing and discussion.
Our 3 essential traits of a great online advertiser in 2019
The explosion of channels, ad formats, targeting options and reporting functionality available to online advertisers in 2019 means you need a unique set of skills. But what are they exactly?
Hyundai France and Socialyse see Open Days success with Paragone Franchise Feature
Hyundai France recently collaborated with Socialyse and Paragone, to leverage our exclusive Franchise Feature. The new feature enabled them to effectively reach people on Facebook, who were located around their various dealerships, driving traffic to the stores during Open Days!
January Sales: how to optimize your campaigns during the rush!
So the January sales are almost here in many parts of Europe, and if you’re a retail or e-commerce business, focused on the European market, there’s no doubt your ad campaigns will be well underway.
Stories coming to Facebook Groups: here’s what it means for you
Facebook recently announced that they are rolling out Stories to Groups globally, as yet another signal that Facebook is going all in on stories.
United online advertising: why consistent branding is key
As marketing channels multiply, it’s amazing how quickly inconsistencies can creep in. From your website, to your company’s different social profiles, to email, to the way you present your brand in search and display advertising, retaining a clear and consistent brand is harder than you might think.
Introducing the ultimate guide to united online advertising
Once upon a time, marketers believed the customer journey was linear. And, years ago, maybe there was a lot of truth to that. But today, with the exponential growth in the number of marketing channels and options for consumers, the customer journey has changed dramatically.
Glovo scales and delivers with Paragone
Glovo delivers any local product to your door in an average of 30 mins. From electronics, to food, to flowers, Glovo fills the gap between offline and online commerce – on demand and on mobile. And Glovo has relied on the Paragone solution as a crucial pillar in their scale-up strategy to new cities throughout the world.
Video: still seeing your online advertising in silos?
Social ads and Display & Search: are you still seeing them in silos? It’s time to get realistic – a single click alone never leads to purchase.
We celebrated our Google Premier Partnership in style!
Here at Paragone we like to take any opportunity to throw a party – and we felt that recently becoming a Google Premier Partner was a pretty good reason!
3 lessons in social media advertising from 2018
The year is drawing to a close and it’s a good time to reflect on the big trends in social media advertising from 2018. Social media networks are constantly changing and evolving, and the best advertisers keep on top of the trends and adapt with them!
Four quick tips to online advertising at Christmas
Christmas is a special (and magical) time of the year. And not just for families and shoppers – but for businesses too! But the issue is, unlocking the magic in your online advertising campaigns isn’t always simple. Our latest eBook gives you a step-by-step approach to doing just that, and this blog post is an extract from…
8 of the best Marketing conferences to attend in 2019
As marketers we’re always looking for ways to stay on the pulse of industry trends and the latest thinking. One great way to do that is by heading along to a conference or two in 2019. But there’s one issue – there are just way too many to choose from! It seems over the last…
How to plan your 2019 online advertising strategy
It’s mid-November and planning for 2019 is already well and truly on your mind. But how do you go about putting a strategy together? With the huge number of channels available to advertisers today, where should you place your focus?
Introducing the ultimate guide to online advertising joy this Christmas
Christmas conjures up all sorts of feelings. For you it could be memories of time spent celebrating with family, the excitement of opening presents, the chilly weather or even regrets of having eaten a little too much at Christmas dinner!
Fun & games for Audible France with Facebook Playable Ads
Facebook Playable ads is an innovative new ad format launched in early August 2018. Allowing users to engage with the experience of an app or game in their Facebook news feed, before clicking through to download it from the app store, Audible France jumped at the opportunity to test the beta ad format through the Paragone platform.
Facebook launching Lasso shows continuing evolution of social video
Facebook last week quietly launched a new standalone video app called Lasso, thought to be its competitive offer to win users from TikTok (who has now acquired Musical.ly).
Introducing the quick-flip guide to online advertising in retail
Did you know 90% of US retail sales still take place in brick-and-mortar stores? While online shopping has by no means put established brick-and-mortar retailers out of business, the retail industry has changed.
Get more cheer with Google advertising this Christmas
The decorations are going up, it’s getting colder outside, and Christmas is just around the corner! It’s a cheery time of year, not just for people, but also for savvy businesses from a range of industries.
Ads in Facebook Marketplace: a guide to keeping it contextual
The development of Facebook Marketplace over the last year or so has been impressive. The social giant has thrown itself head-long into the online commerce space, by building a tool to further facilitate what had already become one of the major uses of Facebook around the world: buying and selling.
6 things that set the Stories format apart
Stories are changing social media. But what exactly makes them different? If you’re going to make the most of this format in your advertising strategy, you will need to understand what sets it apart. Across the major social networks, there are slight differences in the way Stories are set up, but there are also some…
With Paragone, agency life is a dream for IPG Mediabrands
In Belgium, the team at IPG Mediabrands use the Paragone platform to deliver on their clients’ social advertising needs. Working with the solution day-to-day, the agency has come to view it as a crucial pillar in the value they provide to their clients. IPG Mediabrands is an agency group for the 21st Century. With 10,500 marketing communication, media and…
BUX see results with Facebook Stories ads
Having managed their social campaigns via the Paragone platform for three years now, BUX decided to test a new placement in a recent Facebook advertising campaign: Facebook Stories ads. They tested this new placement as part of a mixed-placement campaign which also featured ads in the Facebook news feed on mobile and Instagram Feed.
The ‘Stories’ format in social media: the ultimate guide
Stories are powerful. And human beings crave them. All sorts of studies have suggested that storytelling stimulates the human brain in a way hard facts never can.
Keys to Black Friday (part 3): Be Creative
Increased competition on platforms like Facebook means advertisers need to be more creative to gain cut-through. Especially around tiles of high competition, like Black Friday, advertisers need to think outside the box to break through the ‘noise’. The best performing ads have things in common At Paragone, we have noticed that the best performing seasonal…
Why Facebook & Google advertising work better together
In an increasingly complex and omni-channel world, more and more performance marketers are recognising that traditional attribution models are broken. Last-click attribution, commonly used in the industry to measure the effectiveness of one channel over another, simply isn’t geared towards the complex web of interactions and touch points a user has with a brand before…
Paragone is now a Google Premier Partner
What if online advertisers are seeing in 2D? What if you are missing a crucial layer of insight – a deeper level of vision – that could bring clarity on the full customer journey?
Paragone and HAVAS on stage at Facebook Global Partner Summit 2018
We were proud to have been invited by Facebook to present a session this week at the Global Partner Summit in New York.
Keys to Black Friday (part 2): Use mobile to go local
While the value of online purchases during the Black Friday and Cyber Monday shopping weekend is growing (rising 14.4% last year to US$13.03 billion), online shopping has by no means taken over. In fact, over 90% of annual retail sales in the US still happen in brick-and-mortar stores!
Let us help you get the Facebook Pixel correctly installed!
Facebook advertising is powerful – you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.
Paragone at Advertising Week New York 2018
This week we’re at Advertising Week New York, the worldwide gathering of marketing, advertising, technology and brand professionals. Advertising Week is a one-of-a-kind experience, now taking place across 5 global cities throughout the year, and featuring daytime seminars, workshops, networking, world-class entertainment and more!
5 new Snapchat retail features, just in time for Black Friday
Last week Snap Inc. announced some major advertising additions to their main app, of particular interest for retail and e-commerce businesses – just in time for the big holiday shopping season. The year of performance marketing Snap is in fact calling 2018 “the year of performance marketing”. Over the past year and a half, development…
Introducing the complete guide to Black Friday advertising
October is here and that means the holiday shopping season is just around the corner! Taking place from the 23rd to the 26th of November this year, the whole of Thanksgiving weekend has become one of the year’s biggest shopping events worldwide. 2017 sets new records Incorporating Black Friday and Cyber Monday, the 2017 Thanksgiving sales period…
Lidl France drive the FIFA World Cup conversation with Facebook Ads
To increase their visibility during the 2018 FIFA World Cup, Lidl France (along with their agency Adictiz) chose to run a series of advertising campaigns across Facebook and Instagram.
Keys to Black Friday (part 1): Start early building the right audience
The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an all-time…
Stories: Our highlight of DMEXCO 2018
DMEXCO is the meeting place for key players in digital business, marketing, and innovation. And last week we were there in Cologne to celebrate it’s 10th year, with 41,000 other attendees, as well as 1,000 exhibitors and 550 speakers. The conference this year featured presentations from a number of inspiring CMOs from companies like L’Oreal,…
Facebook Canvas is now ‘Instant Experience’: our analysis
Facebook last week launched the ‘Instant Experience’ ad format – effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months. Patience is short – Speed is key In online…
5 areas to automate in your social advertising
As humans, we tend to enjoy doing the the tasks we know – those ones we are comfortable with, have done before and feel like we’ve mastered. But what if some of that work doesn’t add a lot of value? What if it could be automated? Automation can be a touchy subject because, in general,…
Reaching Gen Z Audiences:
The Ultimate Guide
Generation Z those born in the mid-90s through to at least the mid 2000s may not loom as large as Millennials on your company’s radar, but they are the next wave of customers. Having said that, for many brands, Gen Z is already the main customer, which makes knowing how to reach and engage them…
CPC, oCPM or CPA – in Facebook advertising which is best?
The Facebook auction can be complicated. A big part of winning in the auction is getting your bid right. And to do that you’ll need to select the right bid type, to ensure your ads are optimized for the action you’re trying to drive. When talking bid types, three terms usually rise to the surface:…
Verti Germany level-up with Paragone Managed Service
Verti is a new breed of insurance company, dedicated to making insurance simple and smart. A global group Part of the MAPFRE group, which is present in more than 100 countries and made up of 38,000 employees, Verti believes insurance should be about personalized support coupled with mobile convenience. A shift in strategy Having previously…
The latest in 5G: here’s what it means for social media advertisers
Samsung last week unveiled the industry’s first 5G mobile chip, adding momentum to a movement already picking up pace. The chip is set to power the company’s next generation of 5G handsets, enabling faster data transfer and download speeds, for a more seamless mobile experience. One thing is for sure – this movement is picking…
Complementary Snapchat & Facebook campaigns drive down CPM for blackpills
A video-on-demand service that produces and distributes exclusive shows, blackpills was created for mobile. They offer content that is fun, raw, intense and liberated, optimized for mobile. With the goal of becoming the new TV, blackpills produce both scripted and unscripted content, and rely on social advertising as their primary acquisition channel. Snapchat fits a…
Facebook taking steps to monetize WhatsApp: our analysis
Purchased in 2014 for around US$19 billion, WhatsApp is Facebook’s most expensive acquisition. And, if growth in user numbers is anything to go by, it has been a wildly successful one. From 450 million users when it was acquired by Facebook, WhatsApp’s user base has more than tripled to 1.5 billion users today. All of…
CPA too high?
Take these steps to lower it
No matter what industry you’re in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward – the less you pay to get a new customer, the greater your margin, and the more profit your business makes – and the happier your boss is with your work! Whenever you create a new…
The Ultimate Guide to Advertising on Instagram: August 2018 edition
Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising. But seeing success from your Instagram advertising doesn’t come by chance! Campaign and ad set up, as well as continual optimization, requires a…
The GDPR 2 months on: what has changed?
We are over 2 months into this new GDPR world – but what has changed? Sure, we all received a barrage of opt-in emails around the 25th of May…but what has practically changed since then? To get a vision of the online advertising market as a whole, we spoke to Matthias Matthiesen of IAB Europe,…
Introducing Facebook playable ads
Facebook today has announced the launch of playable ads – an interactive ad format allowing users to engage in feed with the experience of an app or game, before clicking through to download it. Working together with our sister company Undertone, Paragone is proud to have been recognised by Facebook as both a run and…
Here’s the workaround to boosting your Facebook Live!
Facebook Live can be a great way to get the word out about your brand or service, or just an interesting and engaging way to build relationships with your audience. The informal, spontaneous nature of Facebook Live can help your business build a community and loyal following, as well as showcasing your brand’s personality and…
WATCH: Tour de Social – 2018’s major social advertising updates
Since we’re over half way through the year, we thought it’d be worthwhile to go back over some of the major social advertising updates across the 4 major networks in 2018. In our latest Facebook Live we did a ‘tour’ of some of the major advertising updates across Facebook, Instagram, Snapchat and Twitter. Since the…
Twitter advertising: Highlights from the latest Playbook for Agencies
Twitter recently released their Q2 2018 edition of the Twitter Playbook for Agencies. The team at Twitter have put together the resource to answers those questions most frequently asked by agencies and their clients about advertising on the network. We had a read of the playbook and it’s full of Twitter advertising gold, so we…
Facebook ad transparency:
bad news for advertisers or opportunity in disguise?
Facebook recently launched a controversial tool, allowing users greater visibility into advertising on the platform. Now, as well as being able to hide or report ads, Facebook users are able to see a list of all active ads from businesses within a dedicated info and ads section of the business page. Facebook serving two masters…
Snapchat & Facebook making moves in e-commerce: what you need to know
News surfaced last week that Snapchat is building out a visual search feature within its app. Yet to be confirmed by Snapchat, code within the android app seems to suggest a partnership with Amazon on a visual product search feature. In a move that could see Snapchat diving headlong into e-commerce, it’s likely the feature…
10 common mistakes in social media advertising
To celebrate Friday the 13th, our weekly Facebook live today focused on some of the most frighteningly common mistakes in social media advertising. While listening to these can be scary, the aim was quite the opposite – to help you improve your performance with some social advertising best practices! We covered mistakes in ad account…
3 strategies for managing comments on your social media ads
Interaction is central to social media. The ability to comment, ask questions and give feedback on posts is what social media is all about. Is it really social media without the social? Without the ability to post comments, social networks become places of one way communication, instead of interaction and connection. So you’ve been running…
Facebook vs TV: Social giant’s push to lure viewers and advertisers
Facebook this week landed a couple of major sports streaming deals, further signalling its intent to lure TV viewers and advertisers to its platform. With the addition of live Boxing fights thanks to an agreement signed with Oscar De La Hoya’s boxing promotion company (Golden Boy Promotions), as well as the exclusive rights to show…
Let us be your Social Ad ‘Campaign Sitter’ this Summer
If you’re a parent, you’ll know how crucial a good babysitter can be for keeping your sanity! It’s reassuring to know there’s a steady and reliable person you can call when you just need a break or a night out. And what a bonus it is, when you return home after a lovely kid-free meal,…
Vans and Social.Lab take flight with carousel ads beta in Instagram Stories
Founded in California in 1966, Vans is a world famous manufacturer of skate shoes and other apparel. Their agency, Social.Lab, is a leader in social media marketing, serving international clients in ten major markets. Social.Lab are always striving to improve their clients social media advertising performances and with Paragone’s innovative features and access to Facebook betas,…
A selection of the best ads on our platform in 2018
We continually see great ads pop up on our platform, from the 4000+ brands that use Paragone to amplify their social media advertising. We’ve enjoyed following these in the first half of 2018, and want to take a moment to highlight 15 of the most impactful campaigns. In each of the below examples we have…
WATCH: Socialyse reflect on global partnership with Paragone
Socialyse is the social media pure player of Havas Group. Harnessing data to analyze human behaviour and measure outcomes, Socialyse is a leading agency offering a variety of skills and disciplines that are indispensable to achieve success in social media. With over 130 social media experts across more than 35 markets, Socialyse combines the agility of a…
APAC is a land of promise, but here are 3 things to remember
Did you know there are more Facebook users in the Asia-Pacific (APAC) region than in North America and Europe combined? Led by India and Indonesia, this vast region has come to represent an important part of the revenues of Facebook and other social networks. Looking specifically at ad spend, many of the region’s major markets…
Reaching Gen-Z Audiences:
An interview with Avery McCaffrey
Born between 1995 and 2010, Gen-Z individuals are different to other generations in a number of ways. Their ways of seeing the world, interacting and engaging with brands even contrast with millennials (born between 1981-1994). Gen-Z are the first truly digital-native generation, and they look at the world a little differently. To discuss the differences…
Cannes Lions 2018:
social advertising inspiration from a Grand Prix winner
The Cannes Lions International Festival of Creativity, held this year from June 18-22, continues to be the world’s premier gathering of the best and brightest in advertising and marketing. Since 1954, it has been the place to not only be seen and network with the global advertising community, but also to get inspired by the…
Introducing the Ultimate Guide to Facebook and Instagram Ad Bidding
Have you ever been to a live auction? Whether it was for a house, a painting or a piece of antique furniture, auctions are always full of eager anticipation and high hopes. The inner workings of the Facebook ad platform aren’t too different. A digital auction room Imagine then, the kind of place it is –…
Survey suggests bright days ahead for social media advertising
In just a few short years, advertising on social networks has grown to take up an increasingly big chunk of brands marketing budgets. To better understand the impact and power of advertising on social, Paragone recently conducted a survey of our platform users. An average of 7,000 ads are created daily on the Paragone platform…
New diptyque collection starts strong thanks to Facebook ad success
Paris-based luxury goods company, diptyque, is a producer of high-end scented candles, perfumes, face and body care products. In a series of Facebook ad campaigns managed by their marketing agency, Spoka, diptyque recently achieved impressive results promoting a series of physical events in their stores across the United States. The events were set up to allow…
Our Social Ads Podcast: best episodes so far
Here at Paragone, we’ve made it out mission to help social ad experts level-up! That’s why we write this blog, run a weekly Facebook LIVE social news update and why we regularly interview social media experts for our very own podcast! Our podcast is called ‘Hello Social Ad-dicts’, and it’s everything you need to stay…
New Facebook tool could ban bad advertisers! How to make sure you’re not one
Facebook launched a new tool this week, aimed at further controlling the quality and truthfulness of ads on its platform. Found within the Ads Activity tab, the new tool allows users to review businesses whose ads they’ve interacted with, “with the hope of connecting more people with businesses that meet their expectations”. Facebook noted in their…
The latest on Instagram for business: An interview with Jenn Herman
Instagram’s rise has been monumental. From humble beginnings as a photo editing and sharing app in 2010, Instagram has grown to become a major social network, where people communicate and interact with each other, engage with businesses and even go on to purchase. The business opportunities available to advertisers on Instagram today are almost infinite….
Travel business?
3 must-use ad formats!
Summer is on its way and that means holidays! For hotel and hospitality businesses, airlines, tour guides and others, this is a crucial time of year to put a good dent in the yearly revenue objective! Facebook and other social networks have some innovative ad formats available to travel advertisers. Facebook, specifically, has identified the…
The best social media & marketing conferences of 2018 so far
We’re half way through 2018 (can you believe it?) and we thought it would be a good time for a quick summary of our favourite marketing and social media conferences of 2018 so far. We’ve attended a number of conferences so far this year, keeping our finger on the pulse of everything going on and,…
WATCH: Birchbox revolutionizing the beauty industry with Paragone
Birchbox is a pioneering beauty subscription service, offering subscribers a tailored monthly box of makeup, haircare, and skincare samples delivered right to their door. This innovative business model allows Birchbox customers to discover and fall in love with new products, all whilst enjoying a personalized experience. At Paragone, we’re proud to have been…
Paragone Franchise Feature for Retailers
So your company runs or owns a number of different stores. You’re setting up a campaign and, quite rightly, would like to split your Facebook campaign budget across stores, depending on their individual sizes, values or budgets. But how? Facebook only allows you one global budget, which the algorithm splits depending on how your ads…
Snapchat Advertising: 7 takeaways from our sales season workshop
With the goal of sharing how Snapchat can help level-up ad performances in the sales season, today we co-hosted a workshop with Snapchat at their Paris offices. With a room full of performance marketers, social media managers and agency folk, we heard a series of presentations from people who have seen the power of Snapchat…
New study reveals key to reaching teens on social
A study published by Pew research last week has uncovered some interesting insights about US teens use and preferences of social media. Most interesting for us at Paragone, and we reckon for all social advertisers, is the growing shift towards social networks that house highly visual and easily browsable content. Amongst a whole host of…
Introducing the Ultimate Guide to Summer Sales Success
The annual summer sales period is the highlight of the yearly calendar for many retailers and e-commerce businesses. Typically taking place throughout June and July (depending on the city and country), these few weeks represent an important part of the yearly turnover for many stores. So it’s crucial retailers and e-commerce websites make sure they’re…
Innovating within the established: An interview with Jennifer Edelberg
The latest episode of our ‘Hello Social Ad-dicts’ podcast is centered on the theme of innovating within the established. We discuss what it means to be innovative within an ad format or medium that is already well established. Innovate to cut through Social advertising is pretty go-forward, but social networks are crowded places these days….
4 Tips for Revolutionary Retargeting
If you’re an e-commerce business, here’s a statistic that should scare you: 97% of visitors, on average, will leave your website without making a purchase the first time. So what can you do? Are you simply wasting a whole lot of money, time, and effort attracting them to your site? Or are there some actions…
Spring cleaning your Social: 5 priorities
Spring is here in the northern hemisphere, and for many children far and wide it means one thing: that time of year your parents make you do a proper spring clean of your bedroom. It was that dreaded moment, as a kid, that you knew was coming every year. Would your parents really be cruel…
Get more from the FIFA World Cup with our Managed Service packages
Did you know that the 2014 FIFA World Cup inspired 1 billion Facebook interactions from over 220 million Facebook users? For millions of people, in literally every corner of the planet, the month-long competition means regular life goes on hold – working and sleeping patterns change, as well as buying habits! So how can your…
Planning your FIFA World Cup 2018 social ad campaigns? Here’s why Twitter is a must!
If you’re a football (or soccer) fan, you’ll know the World Cup is just around the corner, taking place in Russia from the 14th of June! It’s not just an exciting time for fans, but also for brands, who leverage the world’s biggest single-event sporting competition in a whole host of ways. Social media activity…
5 Instagram ad formats: why and how to use them
Here at Paragone we love Instagram. What started as a simple app for photo editing, has become a powerful platform for social sharing and visual interaction. Boasting 813 million monthly active users worldwide, as of April 2018, and 2 million advertisers (as of September 2017), Instagram offers the same powerful targeting tools as Facebook. With higher per-post engagement rates than other…
GDPR & the major social networks: what you need to know
The GDPR comes into force this Friday and, as you might have seen over the last few weeks, all the major social networks have been communicating changes to their privacy policies and advertising options. As a business who interacts with European consumers, it’s not just your internal data and processes that your going to need…
Level-up your social media with LIVE video: an interview with Mireille Ryan
We all know video plays a huge role in social media these days. Live video, as part of that, has also seen a lot of growth in importance in the last few years. Online Live video goes back quite a few years now, with YouTube having launched their live service as far back as 2011….
EVENT: Optimize your summer sales performances with Snapchat
An eMarketer report from July 2017 placed the value of the retail market in Western Europe last year at US$3.818 trillion. During the summer sales period starting in June each year, no less than 26 million people take to the internet to get the best deals, spending an average of 199 euros each! Retail in…
What Star Wars teaches us about social advertising
Happy international Star Wars day! What started out as an obscure, low-budget sci-fi film in the late 1970s, has become a movie empire, capturing the imaginations of hundreds of millions of fans worldwide. A few months ago, when we saw this day approaching in our calendar, we had the thought – the Star Wars story…
Highlights of F8 2018
While this year’s F8 didn’t feature the same kinds of ‘sci-fi’ announcements as last year’s conference (like the brain-computer interface that will one day allow you to type with your mind), it was significant for other reasons. Held again in San Jos’e9, California, F8 is Facebook’s yearly opportunity to showcase the things in the pipeline,…
Highlights of Social Media Week NYC: Gen Z, Tech, Messaging, E-commerce & more
The big apple. Home of the American dream. New York. A place bustling with energy and ideas, and the last few days at Social Media Week> have typified that. Celebrating its 10th year, Social Media Week New York (or #SMWNYC for short), is the city’s premier media and marketing event. Bringing together professionals with a…
3 must-use Facebook ad formats this Ramadan
For Muslims around the world, Ramadan is a period where daily life changes. Being observed this year from 15 May to 14 June, Ramadan is a month of religious observance, full of family time and generosity. During this time, Muslims go without food and drink during daylight hours, eating only when it’s dark and generally…
Last week in social media: The Paragone Social News Update
Last week was a busy one in the social media world, and we want to keep you updated! Here’s your quick update on 5 of the biggest news stories in social media from last week, and what they mean for you as a social advertiser. 1. Facebook took major steps towards preparing for GDPR This…
Video in Social Media: an interview with Jonathan Kitchen of Brave Bison
You don’t have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture: 1.57 billion YouTube users watch 5 billion videos on average every single day. Over 500 million people are watching videos on Facebook every day….
5 tips for great Facebook Lead Ads that convert
If your business has a focus on lead generation, you need to be using Facebook Lead ads. Lead ads are an innovative Facebook ad format that make forms simpler for users and more valuable for business. Designed to pre-populate the information a user has already shared with Facebook, Lead ads optimize the user experience associated…
5 tips for keeping Relevance Score high
Relevance Relevance Score is a tool provided by Facebook, centered on the relationship between your ad and its target audience. It’s a number from 1-10 (1 being very bad and 10 being very good) which you should keep an eye on when optimizing your campaigns. If you’re an advertiser who wants to save money on…
Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe
As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days. Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here’s why you (as a social media advertiser) need to listen in! The GDPR is going to change a lot for digital marketers and advertisers…
5 ‘other’ social networks and what advertising looks like
Here at Paragone, we’92re always talking about the big four social platforms: Facebook, Instagram, Snapchat and Twitter. So we thought – why not something a little different? In the latest episode of our ‘Hello Social Ad-dicts’ podcast, we’ve covered 5 of the social networks you might not hear as much about – specifically focussing on…
Not using Snapchat in your marketing mix? Here’s why that’s a mistake!
Snapchat is the only social network where users don’t feel judged. People don’t care about getting as many likes or followers as their friends. The fact that people can’t access others’92 metrics means there is simply no competition. When Snap launched in 2011, it was solely about taking pictures. There were no Stories and no…
Facebook Lead Ads & targeting bring success for Burda Direct Interactive GmbH
Paessler carries the mantra “we develop, we inspire, we make life easier for IT experts”. The company’s PRTG Network Monitor Software provides oversight of clients’ entire IT infrastructure around the clock, signalling problems before users even notice. Burda Direct Interactive GmbH is a leading agency in the e-commerce and subscription services sectors, and combines sales…
Highlights of Advertising Week Europe: 16 quotes we loved
Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry. We were there all week and wanted to share with you some of the soundbites that hit home for us. As you scroll through…
What emojis tell us about the future of messaging
Everyone has their favourite emoji – whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation – heck, there’s even a feature-length movie about emojis! From their…
Rihanna and Snapchat: When advertisers cross the line
With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher Would you Rather, asked users whether they would prefer to slap Rihanna or punch Chris Brown, referencing Brown’s…
Should you outsource your social advertising?
Are you just getting started with advertising on social media? We know it can be daunting! With the huge variety of different platforms, ad formats and targeting options it can be hard to know where to start. Or maybe you’re already advertising on social, but aren’t too sure how to go to the next level…
4 quick tips to overcoming ad fatigue
Ad fatigue is a growing problem for advertisers everywhere. It’92s what happens when your target audience has been shown an ad too many times, and CTR falls while the ad frequency continues to rise. In today’92s day and age, social media users have become pretty good at ignoring ads and, worse, might even choose to…
Introducing the Complete Guide to the Facebook Pixel
Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel. It’s an analytics tool to help you measure the effectiveness of your advertising, by understanding the actions people take on your website. The data from this small piece of code can: Give you…