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Resources.

Our research and insights all in one place.
We’re passionate about the ever-evolving discipline of digital advertising. That’s why we regularly produce content and materials dedicated to the latest trends. From case studies, to articles, expert papers and videos, we aim to bring you the latest insights in this constantly shifting domain.

Case studies

9 questions with Velasca

26/04/2022

Balmain (digital) army and how the Brand leverages social luxury

15/07/2021

Publicis and SNCF take control of the collaboration challenge

24/06/2021

How Paragone helped Comptoir des Cotonniers see digital growth

29/04/2021

360° campaign visibility across networks for global gaming brand with Socialyse and Paragone

02/10/2020

Seerendipity decreases CPA 25% and increases efficiency with AI recommendations

28/05/2020

How Paragone powers its agency partners with tigrz.paris & Labelium group

28/04/2020

Different Roads maximize full-funnel performance with Google & Facebook ad synergies

10/04/2020

Paragone delivers creative insights to Birchbox UK through Story Ads test

05/02/2020

Major French retailer streamlines their strategy and unlocks potential with Paragone

23/01/2020

Make.org sees crosschannel, international success with We Europeans campaign

05/12/2019

Tristar Skyrockets Purchases 3x with Facebook Ads on Paragone

29/11/2019

Dentsu Aegis Network: 44% cost saving on Facebook ads with Paragone

25/10/2019

Advanced recommendation AI unlocks success for Fantom Agency

03/07/2019

Tammy & Benjamin’s Black Friday Boom: Bringing Facebook & Google ads together

31/01/2019

Expert Papers

Cracking attribution

The complete guide to get real visibility on your consumer’s path to purchase.

Is automation the greatest driver of success?

Stats that illustrate how important automation has become for new-gen performance marketers.

The digital agency’s 2022 day planner

The ultimate cross-channel guide for agencies with a performance mindset.

Google Analytics Attribution X Paragone.ai

Your alternative source of truth for conversions and transactions.

Videos

https://paragone.ai/feed/