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Resources

Our research and insights all in one place.
We’re passionate about the ever-evolving discipline of digital advertising. That’s why we regularly produce content and materials dedicated to the latest trends. From case studies, to articles, expert papers and videos, we aim to bring you the latest insights in this constantly shifting domain.

Case studies

Balmain (digital) army and how the Brand leverages social luxury

15/07/2021

Publicis and SNCF take control of the collaboration challenge

24/06/2021

360° campaign visibility across networks for global gaming brand with Socialyse and Paragone

02/10/2020

Seerendipity decreases CPA 25% and increases efficiency with AI recommendations

28/05/2020

How Paragone powers its agency partners with tigrz.paris & Labelium group

28/04/2020

Different Roads maximize full-funnel performance with Google & Facebook ad synergies

10/04/2020

Paragone delivers creative insights to Birchbox UK through Story Ads test

05/02/2020

Major French retailer streamlines their strategy and unlocks potential with Paragone

23/01/2020

Make.org sees crosschannel, international success with We Europeans campaign

05/12/2019

Tristar Skyrockets Purchases 3x with Facebook Ads on Paragone

29/11/2019

Velasca optimizes campaigns with automation rules

26/11/2019

Dentsu Aegis Network: 44% cost saving on Facebook ads with Paragone

25/10/2019

Advanced recommendation AI unlocks success for Fantom Agency

03/07/2019

Tammy & Benjamin’s Black Friday Boom: Bringing Facebook & Google ads together

31/01/2019

Expert Papers

Creativity in digital advertising

Creativity has always been a central pillar of advertising, since long before the age of digital.

The marketing agency of the 2020s and beyond

What world-leading businesses need and how future-focused agencies are adapting.

Holiday advertising

From Black Friday to Christmas, how to drive sales during the holiday period.

AI & digital advertising

What Artificial Intelligence means for digital advertising today.

Videos