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From Digitized Flagship Stores to Cutter-Controlled Robots: What Luxury Looks Like in a Post-Pandemic World
02/06/2021It’s never easy to sell a ring or watch worth hundreds of thousands of dollars, and people willing to spend this much money on accessories are a tough crowd to please. When it comes to luxury sales, you have to go the extra mile.
Paragone joins the Linkedin Marketing Partner Program
20/05/2021Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers with access to more insights, in order to optimize performance of their digital advertisements on LinkedIn, in combination with other social channels.
Meet Shai Alfandary, CEO at Paragone: The AI-Based Predictive Social Media Marketing Platform
19/05/2021Post-Covid, we have realized that there has been a large and growing divide between CMOs and media teams. CMOS have been tasked with supporting growth for new e-commerce and DTC businesses, while media teams kept using the same rudimentary tools they have been using traditionally.
Perion launches paragone.ai Actionable Performance Monitoring to help optimize social advertising
08/03/2021Perion – a digital advertising company – has today announced the launch of paragone.ai’s Actionable Performance Monitoring (APM). Paragone’s APM adds multi-channel social advertising management platform to the company’s offerings and is now deployed with clients such as Disney and Havas Media.
Paragone partners with TikTok
10/07/2020Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising.
Paragone recognized as a High Performer in G2 Summer 2020 Report
02/07/2020Paragone earns badges and ranks in multiple categories in 2020 Summer Report from G2, the world’s largest unbiased software review platform.
Havas Media Group and Paragone Expand Strategic Partnership
22/06/2020The agency will leverage Perion’s Paragone “Brand Advertising Platform” across its global network to unify social channels and services, as well as, deliver meaningful social campaigns for clients and their consumers.
Pinterest opens up shopping experiences
17/06/2019Pinterest has expanded its partners program globally to make it more accessible to third-party technology and businesses, creating more shopping experiences in the process.
How should marketing campaigns impact marketing strategy?
29/05/2019As marketing strategy shows more signs of the influence of campaigns, the tools and platforms that execute campaigns are impacting strategy.
How handbag brand Tammy & Benjamin merged Facebook and Google ads to drive sales
24/04/2019Last holiday season, French-based luxury leather handbag company Tammy & Benjamin wanted to take its digital ads to the next level to drive more sales for its bags, typically priced above $475.
Paragone caps year of innovation with first-mover Facebook stories campaign for BUX
03/12/2018Ads within Facebook Stories became available in late September, and Paragone was among the first to gain early learning and success with this full-screen, immersive, authentic experience that delivers 15 seconds ads.
Perion social campaign platform awarded Google certification
16/10/2018Israeli data-driven ad and search solutions company Perion Networks Inc. (Nasdaq:PERI: TASE:PERI) announced today that its social ad tech subsidiary Paragone has been awarded the official Google Premier Partner Badge.