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Luxury insights

15.06.21

Luxury’s digital trends

“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.” Camille Lemesle Directeur Expertise et Innovation Paid Social @iProspect   FACEBOOK COLLABORATIVE ADS A Format that allows a brand to promote…

Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…