Read about the most recent luxury digital trends and social media success stories. Curious to see how we helped luxury brands like Balmain & Breitling scale their paid social strategy & focus on performance ?
New digital era for the luxury industry.
The omnichannel dilemma. In 2007, Facebook launched its business page feature, allowing any merchant to attract potential consumers online. By doing so, the foundation for social selling was laid. In 2015, the social network inaugurated its ‘global luxury hub’ in Paris, a department dedicated to counseling luxury brands on how to use its platform to…
Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021
The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…
Balmain (digital) army and how the Brand leverages social luxury
Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…
Luxury’s new normal paid media
“Over the course of the last 15 months, because of the pandemic, the way luxury houses leverage social channels has completely changed. After a first editorial parenthesis during the first couple of months, the investments were shifted mostly towards the Chinese market, which was the only one recovering at the time.” Maxime Bicard Global Head…
Luxury’s digital trends
“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.” Camille Lemesle Directeur Expertise et Innovation Paid Social @iProspect Facebook Collaborative Ads A Format that allows a brand to promote…
Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth
Top 5 Reasons Why LinkedIn is Key to Digital Growth While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…
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