Blog.

Research

Why creativity is THE way to win on social.

TikTok and Paragone: from creating to analysing what really works. The data privacy reforms of the past few years have made it increasingly difficult to track and retarget potential customers on social and other digital platforms. How should your paid social media strategy pivot to ensure you’re still winning the war for clicks? As the…

Attribution

Shaping The New Gen Social: Digital Marketing Attribution Models

Counting sheep? When some digital marketers can’t fall asleep, they count leads coming in from multiple unknown sources. But the reason some of them are up in the first place is the desperate need to figure out where those leads came from, and which of the multiple advertising channels caused them to finally hit “buy.”…

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Research

Paid social budgets set to hit $262 billion by 2028.

What’s the best place to advertise on social media? How do you ensure the right mix of platforms? And how do you turn social media engagement into sales? With advertisers predicted to spend $262 billion on social advertising by 2028, it’s more important than ever for brands to pick the right strategy for investing their…

Services

Why Managed Services are revolutionizing the media landscape.

Finding, training and retaining top digital talent is becoming a serious challenge for brands and agencies who want to boost their paid media results. Could Managed Services offer the solution?  The market for digital media skills has never been more competitive. Whether you’re an agency or a brand, finding and retaining digital experts has become…

Agency

The 5 things you should ask your ad agency on your next weekly call.

If you outsource your media buying to an agency then you know the drill: weekly calls to pore over results and insights, and ensure the strategy is achieving the right results. But too often these calls are a mess of disconnected data and cluttered spreadsheets. Maybe your reach has grown on Instagram, while click throughs…

How AI Boosts Advertising Analytics
Agency

(Wo)Man, Machine, and Marketing: How AI Boosts Advertising Analytics.

What does ‘AI in Digital Advertising’ mean anyway?  “You need to implement AI tools in your digital advertising” you’ve heard them say. But what on earth does that mean? AI involves smart algorithms that analyze massive amounts of data from multiple sources, for example, smart advertising AI platforms draw data from Google Analytics & social…

Agency

2 agencies, 1 challenge: Choosing the perfect social advertising platform.

A day in the life of a digital marketing analyst Although people can have the same job title & responsibilities, their working days often look vastly different. This is frequently the case for marketing analysts, with agencies using different software, tools, and processes. To illustrate this point, let’s take a look at a typical day…

Life at Paragone

Paragone – What defined us in 2021

Shai Alfandary, CEO, Paragone.ai Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There…

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