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Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Agency

Top Five Mistakes 99% of Paid Media Teams still Make

In the right hands, paid media can be a powerful tool to grow new brands and reinvent the ones we all know and love. But even the best talent cannot deliver results without proper tools. As the paid media mix evolves, generating actionable insights can make the difference between winning new business and losing your…

Client Stories

TESTIMONY:
Jérôme Jourda
Social Media Trader at Socialyse Paris

Here are several features very useful to me on a daily basis: Campaign groups It allows me to organize my campaigns by typology (performance or consideration) or by campaign brief. Visually, it facilitates the search for a certain campaign or campaign’s sub-group. It also allows me to save time in monitoring my campaigns. Campaign KPI…

Product

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

Luxury brand

Luxury’s new normal paid media

“Over the course of the last 15 months, because of the pandemic, the way luxury houses leverage social channels has completely changed. After a first editorial parenthesis during the first couple of months, the investments were shifted mostly towards the Chinese market, which was the only one recovering at the time.” Maxime Bicard Global Head…

Client Stories

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

Luxury brand

Luxury’s digital trends

“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.” Camille Lemesle Directeur Expertise et Innovation Paid Social @iProspect   Facebook Collaborative Ads A Format that allows a brand to promote…