Blog

Product

AI tools to help you save time and optimize performance

Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort. AI can be especially powerful when it comes…

Market Trends

7 common myths in digital advertising

Go ahead and Google “digital advertising best practices,” and you’ll come up with millions of results. Sometimes it can be difficult to know exactly which advice to follow, plus best practices can change with shifting algorithms, the rise of new networks, and more.

Subscribe to our Blog

Receive a summary of our new articles once a week

Market Trends

4 social ads mistakes to avoid this holiday season

The holiday shopping season is already here for many consumers. This year, an estimated 43% of American shoppers will begin their holiday shopping before the end of October, with a further 25% starting before Thanksgiving. The pandemic continues to drive economic and behavioral shifts that impact on how you reach your customers this holiday season. Recent…

Is my paid social strategy working?
Agency

Your agency invests in social media, but can you prove it’s working?

6 ways to measure Revenue Attribution: Introducing an intelligent bridge for agencies between social media, web analytics, and the path to conversion. Can you prove your social campaigns are working? You intuitively know that social media works but can you prove it with timely insights? Lacking effective tools is difficult. Yet, many marketing agencies try…

Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Agency

Top Five Mistakes 99% of Paid Media Teams still Make

In the right hands, paid media can be a powerful tool to grow new brands and reinvent the ones we all know and love. But even the best talent cannot deliver results without proper tools. As the paid media mix evolves, generating actionable insights can make the difference between winning new business and losing your…

Client Stories

TESTIMONY:
Jérôme Jourda
Social Media Trader at Socialyse Paris

Here are several features very useful to me on a daily basis: Campaign groups It allows me to organize my campaigns by typology (performance or consideration) or by campaign brief. Visually, it facilitates the search for a certain campaign or campaign’s sub-group. It also allows me to save time in monitoring my campaigns. Campaign KPI…