Blog.

Press release

Paragone is rewarded as high performer in the cross-channel advertising category this fall by G2

Paris, September 22nd, 2022 — Paragone, a Perion company that provides an advanced, cross-channel advertising management platform, is placed by G2.com in the “High Performers” quadrant for its cross-channel advertising software. For new generation marketers with a performance mindset, it’s a one-stop solution for optimizing results, unlocking insights, and automating reporting from paid social campaigns….

Product

How custom metrics can fuel your social media reporting.

Step-by-step guide on how to level up your cross-channel reporting with custom metrics. For every business and agency, online marketing strategies are different. One-size-fits-all approaches do not work. Social media analytics can greatly benefit performance evaluation and reporting. Performance marketers are always trying to find a balance between data and business. Thanks to social platforms,…

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Product

An insight talk with our paid social expert – Orel Gilad.

Social advertising is getting more and more complex, with more channels added to your omnichannel circle and more data poring into your daily operation. Visualizing your data the way it was always meant to be is critical to winning in the sophisticated media landscape. We spoke to our Product Manager, Orel Gilad about whether there…

Luxury brand

New digital era for the luxury industry.

The omnichannel dilemma. In 2007, Facebook launched its business page feature, allowing any merchant to attract potential consumers online. By doing so, the foundation for social selling was laid. In 2015, the social network inaugurated its ‘global luxury hub’ in Paris, a department dedicated to counseling luxury brands on how to use its platform to…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

Research

Why creativity is THE way to win on social.

TikTok and Paragone: from creating to analysing what really works. The data privacy reforms of the past few years have made it increasingly difficult to track and retarget potential customers on social and other digital platforms. How should your paid social media strategy pivot to ensure you’re still winning the war for clicks? As the…

Attribution

Shaping The New Gen Social: Digital Marketing Attribution Models

Counting sheep? When some digital marketers can’t fall asleep, they count leads coming in from multiple unknown sources. But the reason some of them are up in the first place is the desperate need to figure out where those leads came from, and which of the multiple advertising channels caused them to finally hit “buy.”…

Research

Paid social budgets set to hit $262 billion by 2028.

What’s the best place to advertise on social media? How do you ensure the right mix of platforms? And how do you turn social media engagement into sales? With advertisers predicted to spend $262 billion on social advertising by 2028, it’s more important than ever for brands to pick the right strategy for investing their…

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