Hyundai France recently collaborated with Socialyse and Paragone, to leverage our exclusive Franchise Feature. The new feature enabled them to effectively reach people on Facebook, who were located around their various dealerships, driving traffic to the stores during Open Days!
Founded in 1967, the Hyundai Motor Company is a South Korean automotive manufacturer. In France they work with the agency Socialyse France who is the regional arm of Havas Group’s social media pure player. Harnessing data to analyze human behaviour and measure outcomes, Socialyse offers a variety of skills that are indispensable to achieve social media success.
Hyundai France wanted to drive local awareness around their dealers’ network to increase foot traffic during Open Days. To do so, Hyundai France needed a solution to effectively allocate their budget across their 176 dealers, based on each location’s importance, value and potential.
The Facebook Store Visit Solution was the best suited to meet Hyundai’s needs, however the algorithm automatically optimizes delivery based on ad performance meaning that budget allocation per dealer was difficult to control. A manual set up of the 176 campaigns could have been a way to handle it, but the time required as well as the effort of trying to manage that number of campaigns at once, made it a non-viable option.
Socialyse partnered with Paragone to develop a solution for Hyundai France and the Paragone Franchise Feature was born!
Watch the explainer video below, for more detail on how the Franchise Feature works.
They were able to ensure greater local visibility with an average coverage rate of 85% across the smaller regions where visibility had historically been more difficult. One standout example was the town of Albertville and its surrounding region, where the campaign was seen by 95% of Facebook users targeted. Added to that, Hyundai’s local campaign on Facebook efficiently complemented the TV plan, indeed 41% of the people exposed on Facebook had not been exposed to the ad on TV.
Read the full PDF success story by clicking the button below:
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