Innovating within the established: An interview with Jennifer Edelberg

The latest episode of our ‘Hello Social Ad-dicts’ podcast is centered on the theme of innovating within the established. We discuss what it means to be innovative within an ad format or medium that is already well established.

Innovate to cut through

Social advertising is pretty go-forward, but social networks are crowded places these days. The likes of the Facebook platform and others are swimming in ads these days, so innovation is key. You need to know how to innovate to cut through the noise, and achieve consistently good results.

So what lessons can we learn about innovating with ad formats and platforms that are already well established, and where competition for space is fierce?

For some gems of wisdom we went to talk to a company who has made a name for themselves creating innovative ads in perhaps the most established ad medium of all: Out-of-Home.

Colossal Media

Colossal Media is the global leader of hand painted outdoor advertising. Founded in 2004 from the ashes of a forgotten art form, Colossal has grown into a trusted creative partner for the world’s largest brands. Colossal’s memorable campaigns build curiosity and excitement through creative storytelling, and continue to redefine and elevate the out of home experience.

Here at Paragone, we love Colossal’s mantra that quick and easy isn’t good enough. They believe that it takes talent, commitment and persistence to create a premium product.

In this episode, we had the pleasure of sitting down with Jennifer Edelberg, VP of Sales at Colossal. Jennifer has been with the company since 2009, and lives and breathes this stuff in her day-to-day work.

“Great advertising gives me something that I actually want, or that I can use, or that I can relate to, and is something that ultimately invokes emotion. It could be something as technologically advanced as an AR activation, or it could be something as simple as a classically beautiful piece of painted artwork…I think the best thing advertisers can do is consider their audience and what they want, what they could use, what they find interesting” – Jennifer Edelberg, VP of Sales, Colossal Media.

How strong are your Facebook ads?

Like to think of yourself as a bit of an innovator? Reckon your Facebook ads are something special? Find out if that’s true with our Social Ad-viser tool! Simply connect with your Facebook business account and we’ll rate the strength of your ads, as well as providing you with some tips for improving.