Verti is a new breed of insurance company, dedicated to making insurance simple and smart.
A global group
Part of the MAPFRE group, which is present in more than 100 countries and made up of 38,000 employees, Verti believes insurance should be about personalized support coupled with mobile convenience.
A shift in strategy
Having previously run social media ads to grow engagement and a community around their brand, Verti Germany spoke to our team about their desire to start using this channel to drive performance and lead generation.
In terms of advertising performance, the second quarter of 2018 has been a breakthrough period. With Cost-per-Acquisition (CPA) having fallen 13% compared to Q1 2018, Verti Germany’s sales volume has increased by 76%!
For this client, watching their Facebook and Instagram advertising investment lead to real business pay-offs has been the best part of their partnership with Paragone so far.
The clear and consistent reporting received from the Paragone Managed Service team has also been pleasing.
“We now get a regular and clear picture of how our campaigns are performing, and the reports are customized based on what is most important to us.”
Michael Scharf, Team Leader E-Commerce at Verti Germany.
A particularly important part of reducing cost-per-acquisition, like in the Verti Germany example above, is getting your ad bidding right. Download our ultimate guide for the tips and tricks you need to win more often in the Facebook auction, and optimize your costs in the process.
Subscribe to our Blog
Receive a summary of our new articles once a week