Written by The Marketing Team December 12, 2018

Video: still seeing your online advertising in silos?

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Social ads and Display & Search: are you still seeing them in silos? It’s time to get realistic – a single click alone never leads to purchase.

The customer journey is no longer linear. In our 21st century world, it’s a personalized, 3-dimensional journey, zig-zagging from one network to another, and involving cross-network retargeting, complementary messages, and a succession of touch points.

Social and search are stronger together. By connecting them, you give your advertising a holistic, 3-dimensional perspective.

Discover the Paragone vision for a new kind of online advertising. Watch our explainer video below.


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