Our research and insights all in one place.
We’re passionate about the ever-evolving discipline of digital advertising. That’s why we regularly produce content and materials dedicated to the latest trends. From case studies, to articles, expert papers and videos, we aim to bring you the latest insights in this constantly shifting domain.

Case studies

Expert Papers

Reaching Gen Z Audiences

Generation Z — those born in the mid-90s through to at least the mid 2000s — may not loom as large as Millennials on your company’s radar, but they are the next wave of customers.

Facebook and Instagram Ad Bidding

Auctions are always full of eager anticipation and high hopes. The inner workings of the Facebook ad platform aren’t too different.

Summer Sales Success

The annual summer sales period is the highlight of the yearly calendar for many retailers and e-commerce businesses.

The Facebook Pixel

Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel.