Blog
PARAGONE –
WHAT DEFINED US IN 2021
Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There were challenges galore but…
Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021
The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…
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Driving online sales with social commerce
28% of consumers say they typically discover brands via social media ads, according to one study. And when searching for inspiration or product information, 42% turn to social. These networks have become an essential part of the shopping experience for many consumers.
1 campaign, many audiences: discover campaign axes
You don’t always want to show every ad to everyone in the audience you’ve created for your ad campaign. And when your campaign is large in scale, managing and structuring your ads can be time-consuming and take a lot of effort. But we have a solution! Thanks to campaign axes in the Paragone platform, you…
Capturing user intent with your online ads
The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment. Platforms like…
Get more from your Twitter ads on Paragone!
Paragone gives you the tools you need to take a unified approach to your online advertising. With our intuitive platform, it’s easy to run and optimize campaigns and to build reports across networks, and you see the big picture of your online advertising in one place. Paragone also provides you with powerful automation and optimization…
6 tips for high-performing creatives in your online ads
The success of your online ads depends on many factors, from ad placement, to objectives, to audiences and more. And while all of these aspects play into your online advertising success, your creatives are what draw people in and convey the message you’re trying to communicate. Simply put, creatives are key to ad performance across…
Summer Series LIVE: Building cross-network campaigns, with Different Roads
Paragone CMO Joe Sweeney sat down with Matias Gaffoglio, CMO at Travel Tales Factory (Different Roads and the Wanderlust Store) for the second episode of our Summer Series LIVE to talk about building a cross-channel ads strategy.