Blog.
End of the Year Reflection: A chat with our Team about this year’s tops & the future of cross-channel advertising.
Here at Paragone, we’re constantly working to bring more value to the social advertising landscape and collaborate with new-gen marketers to explore the unlimited possibilities of the social world. When it comes to the future of collaboration and productivity in the social advertising landscape, we’re committed to simplifying the way business drives performance across networks….
Paragone Product Updates: Just in Time for the Holidays.
Behind the scenes at Paragone, we’re constantly working to add value to your social advertising metrics. In this blog post, we take you through new features that will help you drive better performance across all the networks, and deliver the best tool for boosting your holiday sales via social media. Recently, we’ve rolled out a…
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Facebook Pay: what the new payments feature means for consumers and advertisers
With the recent launch of Facebook Pay, Facebook is the latest company to enter the digital payment space. The tool will let users make direct payments within the Facebook family of apps: Facebook, Messenger, Instagram, and WhatsApp.
What CMO spend tells us about marketing today
Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much…
How to reach and convert customers with video ads on Instagram
Video content performs especially well on Instagram compared to other formats. Statistically, videos receive 38% more engagement than image posts and over 100 million users either watching or creating Live video every day. So leveraging video in your Instagram ads can also be a great way to get the attention of your audience. And with one billion users, Instagram offers…
5 essential technical tips to get your holiday advertising right
We don’t need to tell you that the last months of the year, from Black Friday through Christmas, are an unmissable opportunity for retail and e-commerce businesses. And with Black Friday just about a month away, you should already be in full swing with your advertising. But if you’re still working on your ads strategy and set-up,…
Paragone turns 10!
Last week, Paragone celebrated 10 years of helping businesses around the world better manage and optimize their online ads. We’ve come a long way from our earliest days. We’ve established partnerships with six major networks and developed countless unique and cutting-edge features on our platform. Our team has grown from a handful working in Paris…
Introducing our guide to the marketing agency of the 2020s and beyond
If anything remains constant in marketing, it’s consistent change and evolution. Consumer habits, technology, and the way we consume media have always driven changes in the way advertisers reach customers. Go back many decades, and print advertising was the way to speak to customers, before radio and then television disrupted the way we advertised. The…