Blog
Unlock new revenue opportunities hidden from your digital media team
As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…
Publicis and SNCF take control of the collaboration challenge
The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…
Introducing the ultimate guide to AI & digital advertising
Artificial Intelligence is busy shaping the world around us, and it’s changing digital advertising by leaps and bounds. Marketing runs on data, and the machines and algorithms we have today can process and leverage that data more quickly and efficiently than unassisted humans ever could.
Webinar: AI in Digital Advertising Today
Artificial Intelligence is busy shaping and changing the world around us – and it’s changing digital advertising by leaps and bounds. At the same time, the customer journey has changed dramatically, becoming increasingly cross-channel. On July 17, we held a webinar outlining a vision of where and how AI is changing digital advertising today, as well…
Snapchat ads: better on Paragone!
With Paragone, you can take a unified approach to your online advertising. Our intuitive platform makes it easy to run and optimize campaigns, as well as build reports across networks, so you see the big picture of your online advertising all in one place. And, our powerful automation and optimization tools help you simplify campaign…
Workshop: Revolutionize Retail with Digital Advertising
To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We’ll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We’ll be joined by Guillaume Cavaroc, Facebook’s Industry Manager for Retail, who will be there to discuss all of the network’s options…
MakeMeSell event: leveraging online ads for retail success
In retail, businesses are constantly seeking to attract new customers to generate more sales and drive growth. We know that today’s customers are online – a recent study found that 88% of consumers pre-search their purchases online before making a purchase in-store or online – so smart digital advertising is key to meeting those goals.
The Ultimate Guide to Advertising on Instagram: May 2019 Edition
Since the platform’s creation in 2010, Instagram has greatly evolved, and its user base has grown dramatically. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising. Our guide to advertising on Instagram is here to help you keep up with the pace of change on the…