Blog
MakeMeReach announces rebrand to paragone.ai
paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…
Paragone is now a TikTok partner!
Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…
Webinar: reaching Gen Z audiences on social
Generation Z—those born in the mid-90s through to at least the mid 2000s—are the next wave of customers. For many businesses, Gen Zers already make up the majority of their client base, so knowing how to reach and engage them on social media is critical for long-term success.
Paragone expands partnership to become Facebook Marketing Consultant
As a Facebook Marketing Consulting Partner, Paragone is your resource to ensure you’re ready to scale your Facebook ads campaigns! Being a badged Partner means we have been vetted by Facebook in our technical expertise and our proven ability to help clients set up optimal Facebook marketing. While Paragone is a leading ad tech solution provider, we are…
Introducing the Ultimate Guide to Online Ads for Offline Sales
A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the time has come when incorporating offline data into your…
Webinar Replay: Becoming a Phygital” Retailer”
In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.
Introducing the Ultimate Guide to Mobile-First Marketing
Marketing must be mobile today. Smartphones are almost ubiquitous, and consumers use them in a whole host of ways in their daily lives. From discovering and researching, to comparing and purchasing on the go, getting your mobile marketing right is crucial to success in almost every industry. That’s why, together with our partner Fastory, we’ve…
Captain Growth acquisition to bring new level of AI power to Paragone
AI is no longer the future of marketing – it’s already here, and it’s reshaping our trade like nothing before. Captain Growth, a Ukraine-based AI startup, has this week been acquired by Perion. Paragone, as a member of the Perion group, is set to reap the benefits of this acquisition, with Captain Growth’s powerful AI capabilities…