Blog

Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Product

Get more from your Twitter ads on Paragone!

Paragone gives you the tools you need to take a unified approach to your online advertising. With our intuitive platform, it’s easy to run and optimize campaigns and to build reports across networks, and you see the big picture of your online advertising in one place. Paragone also provides you with powerful automation and optimization…

Product

6 tips for high-performing creatives in your online ads

The success of your online ads depends on many factors, from ad placement, to objectives, to audiences and more. And while all of these aspects play into your online advertising success, your creatives are what draw people in and convey the message you’re trying to communicate. Simply put, creatives are key to ad performance across…

Market Trends

Summer Series LIVE: Building cross-network campaigns, with Different Roads

Paragone CMO Joe Sweeney sat down with Matias Gaffoglio, CMO at Travel Tales Factory (Different Roads and the Wanderlust Store) for the second episode of our Summer Series LIVE to talk about building a cross-channel ads strategy.

Client Stories

Different Roads maximize full-funnel performance with Google & Facebook ad synergies

Different Roads is a travel brand created in 2009 by a team of enthusiastic travelers who decided to make their passion for getting to know the world a way of life. They create and sell craft trips to help travelers discover the secret corners of popular destinations at competitive prices, meeting new friends along the…

Research

Introducing the ultimate guide to AI & digital advertising

Artificial Intelligence is busy shaping the world around us, and it’s changing digital advertising by leaps and bounds. Marketing runs on data, and the machines and algorithms we have today can process and leverage that data more quickly and efficiently than unassisted humans ever could.

Market Trends

Webinar: AI in Digital Advertising Today

Artificial Intelligence is busy shaping and changing the world around us – and it’s changing digital advertising by leaps and bounds. At the same time, the customer journey has changed dramatically, becoming increasingly cross-channel. On July 17, we held a webinar outlining a vision of where and how AI is changing digital advertising today, as well…