Blog.

Product

Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Market Trends

Boosting Black Friday and holiday sales with Google ads

Getting your end-of-year advertising right is essential for all kinds of businesses. For retailers especially, Black Friday and holiday sales are critical, with some 40% of sales taking place in the last two months of the year. And to succeed in driving sales today, getting your online ads right is an absolute must. Whether they’re…

Market Trends

Facebook Collaborative Ads: bringing brands & retailers together to drive sales

Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is an essential component to driving sales for your brand.

Research

Introducing the ultimate guide to holiday advertising

The holidays are an important time for many of us. It calls to mind all kinds of associations: time spent with family and friends, opening presents by the Christmas tree, moments shared around the holiday dinner table. The holidays are also a key moment for many businesses. Between Black Friday, Cyber Monday, and Christmas, the…

Market Trends

Advertising Studio Live! Boost your holiday sales with online ads

The end of the year, from Black Friday through Christmas, is a key period for many retailers. These events are no longer separate, but part of one long shopping period, and one that is crucial for businesses. In fact, as much as 40% of yearly sales for small and mid-sized retailers take place within the…

Market Trends

Paragone at Paris Retail Week!

Paragone was excited to partner with Paris Retail Week, which took place September 24-26, 2019. We were there discussing how our cross-network advertising platform helps retailers drive store traffic and boost sales. With over 600 exhibitors and 25,000 decision-makers, Paris Retail Week is Europe’s biggest retail meeting place, giving visitors the opportunity to discover all…

Market Trends

Meet Paragone at AdTech London!

Paragone is excited to partner with AdTech London, taking place September 25-26, 2019 to showcase our powerful cross-network advertising solution. AdTech is an important gathering place for leaders in the adtech and martech industry. It’s the place to be to understand the important shifts happening in digital advertising today and to keep up with the latest…

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