Blog

Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

10.05.21

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

14.04.19

Introducing the Ultimate Guide to Online Ads for Offline Sales

A major challenge for retailers today is marrying their online and offline activities. Where retail has traditionally been about the physical experience of being in-store, the online world continues to permeate every facet of the traditional retail experience. For physical retailers of all shapes and sizes, the time has come when incorporating offline data into your…

03.04.19

Webinar Replay: Becoming a Phygital” Retailer”

In retail, the separation between the online and offline world is blurred today. Thanks to the demands of omni-channel customers, in-store activities and online ones must now be interconnected and interdependent, meaning retailers no longer have the option of running two separate strategies.

03.04.19

Introducing the Ultimate Guide to Mobile-First Marketing

Marketing must be mobile today. Smartphones are almost ubiquitous, and consumers use them in a whole host of ways in their daily lives. From discovering and researching, to comparing and purchasing on the go, getting your mobile marketing right is crucial to success in almost every industry. That’s why, together with our partner Fastory, we’ve…

02.04.19

Captain Growth acquisition to bring new level of AI power to Paragone

AI is no longer the future of marketing – it’s already here, and it’s reshaping our trade like nothing before. Captain Growth, a Ukraine-based AI startup, has this week been acquired by Perion. Paragone, as a member of the Perion group, is set to reap the benefits of this acquisition, with Captain Growth’s powerful AI capabilities…

19.03.19

Facebook is replacing the Relevance Score

Facebook announced in a blog post last week that three major changes are coming to its ad metrics in April, with the relevance score notably being eliminated.

12.03.19

Introducing the complete guide to Dynamic Ads: 2019 edition

Facebook Dynamic Ads (DA) are a revolutionary ad product. The format allows advertisers to reach new customers and generate conversions from existing ones – faster, more efficiently and at a greater scale than ever before. Using a single template, you can promote thousands of products. Available on both Facebook and Instagram, Dynamic Ads draw on images and details…