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Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

10.05.21

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

21.02.19

Online advertising in 2019: our overview eBook

Deciding your approach to digital advertising in 2019 is no easy feat. With a huge proliferation of channels, formats, targeting and retargeting options, it’s easy to get lost in it all! Which networks best suit your business? What are the latest innovations in advertising and how can you make sure you are across them all?…

19.02.19

How Facebook Dynamic Creative Optimization (DCO) could be your best friend

If there’s one thing that defines the mindset of a successful campaign manager, it’s a test-and-iterate approach. The best online advertisers are those that are constantly testing, looking for new keys to success and making the most of them when they’re discovered.

13.02.19

Facebook Playable Ads prove a great fit for Privalia

  Privalia is an e-commerce website and app selling fashion and household products. Launched in 2006, and headquartered in Barcelona, Privalia stocks hundreds of quality brands including L’Oreal Professionel, Columbia, GAP and Dyson.

07.02.19

Year of the Pig: 5 things online advertisers can learn from the humble pig

Happy Chinese New Year! To celebrate the start of the ‘Year of the Pig’, we thought we’d have a little fun sharing five similarities between our porcine friends and a great online advertiser! What does the common pig have to teach us about taking online advertising performance to the next level?

31.01.19

Integrating Facebook & Google leads to Black Friday boom for TAMMY & BENJAMIN

Selling their luxury leather products both online and in their Paris boutique, TAMMY & BENJAMIN targeted the 2018 Black Friday weekend as a strategic sales period. To ensure the best results, they engaged the Paragone Managed Service team to run an integrated sales campaign across Facebook, Instagram and Google.

25.01.19

Video Overview: The Paragone Automation Center

What’s better than managing your online advertising campaigns in a cutting-edge tool? Not having to manage them much at all!