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Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

10.05.21

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

03.10.18

5 new Snapchat retail features, just in time for Black Friday

Last week Snap Inc. announced some major advertising additions to their main app, of particular interest for retail and e-commerce businesses – just in time for the big holiday shopping season. The year of performance marketing Snap is in fact calling 2018 “the year of performance marketing”. Over the past year and a half, development…

01.10.18

Introducing the complete guide to Black Friday advertising

October is here and that means the holiday shopping season is just around the corner! Taking place from the 23rd to the 26th of November this year, the whole of Thanksgiving weekend has become one of the year’s biggest shopping events worldwide. 2017 sets new records Incorporating Black Friday and Cyber Monday, the 2017 Thanksgiving sales period…

28.09.18

Lidl France drive the FIFA World Cup conversation with Facebook Ads

To increase their visibility during the 2018 FIFA World Cup, Lidl France (along with their agency Adictiz) chose to run a series of advertising campaigns across Facebook and Instagram.

24.09.18

Keys to Black Friday (part 1): Start early building the right audience

The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an all-time…

18.09.18

Stories: Our highlight of DMEXCO 2018

DMEXCO is the meeting place for key players in digital business, marketing, and innovation. And last week we were there in Cologne to celebrate it’s 10th year, with 41,000 other attendees, as well as 1,000 exhibitors and 550 speakers. The conference this year featured presentations from a number of inspiring CMOs from companies like L’Oreal,…

10.09.18

Facebook Canvas is now ‘Instant Experience’: our analysis

Facebook last week launched the ‘Instant Experience’ ad format – effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months. Patience is short – Speed is key In online…