Blog

Agency

Top Five Mistakes 99% of Paid Media Teams still Make

In the right hands, paid media can be a powerful tool to grow new brands and reinvent the ones we all know and love. But even the best talent cannot deliver results without proper tools. As the paid media mix evolves, generating actionable insights can make the difference between winning new business and losing your…

Highlighted

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

Press release

MakeMeReach announces rebrand to paragone.ai

paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

Market Trends

4 social ads mistakes to avoid this holiday season

The holiday shopping season is already here for many consumers. Last year, 35% of Americans purchased at least one Christmas gift before the end of October. This year, the pandemic is driving economic and behavioral shifts that could have an impact on how you reach your customers this holiday season. 2020 has seen a major…

Client Stories

360° campaign visibility across networks for global gaming brand with Socialyse and Paragone

Socialyse is the social media pure player of Havas Group. Their full- service offering empowers their clients around the world to get the most out of their social media campaigns. One of the clients of Socialyse Germany is a multinational gaming and electronics brand, with various social campaigns spanning across networks. Socialyse was looking for…

Market Trends

Meet us at DMEXCO @home!

DMEXCO is a major event around everything digital, bringing together key players in business, marketing, and innovation. Last year, it brought together 38,000 visitors, around 1,000 exhibitors, and more than 700 speakers from around the world. This year, DMEXCO is going all digital as DMEXCO @home. Paragone is excited to participate! DMEXCO @home captures the…

Market Trends

Drive sales with Pinterest ads this fall!

Depending on where you are in the world, you might already feel that little chill in the air telling you fall is coming. Kids are back to school, most of us are back to work, and we’re planning the next few months both personally and professionally. In this season of planning new projects, it’s a…

Research

Back to school advertising in 2020: our webinar

Back to school season is an unmissable opportunity for many brands. In terms of consumer spend, it’s second only to the holidays. That means it’s essential to get your social ads right during the back to school season to successfully reach your customers and make the most of this period. In the unique and unpredictable…