Life at Paragone

End of the Year Reflection: A chat with our Team about this year’s tops & the future of cross-channel advertising.

Here at Paragone, we’re constantly working to bring more value to the social advertising landscape and collaborate with new-gen marketers to explore the unlimited possibilities of the social world. When it comes to the future of collaboration and productivity in the social advertising landscape, we’re committed to simplifying the way business drives performance across networks….


Paragone Product Updates: Just in Time for the Holidays.

Behind the scenes at Paragone, we’re constantly working to add value to your social advertising metrics. In this blog post, we take you through new features that will help you drive better performance across all the networks, and deliver the best tool for boosting your holiday sales via social media. Recently, we’ve rolled out a…

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Why creativity is THE way to win on social.

TikTok and Paragone: from creating to analysing what really works. The data privacy reforms of the past few years have made it increasingly difficult to track and retarget potential customers on social and other digital platforms. How should your paid social media strategy pivot to ensure you’re still winning the war for clicks? As the…


Shaping The New Gen Social: Digital Marketing Attribution Models

Counting sheep? When some digital marketers can’t fall asleep, they count leads coming in from multiple unknown sources. But the reason some of them are up in the first place is the desperate need to figure out where those leads came from, and which of the multiple advertising channels caused them to finally hit “buy.”…


Paid social budgets set to hit $262 billion by 2028.

What’s the best place to advertise on social media? How do you ensure the right mix of platforms? And how do you turn social media engagement into sales? With advertisers predicted to spend $262 billion on social advertising by 2028, it’s more important than ever for brands to pick the right strategy for investing their…


Why Managed Services are revolutionizing the media landscape.

Finding, training and retaining top digital talent is becoming a serious challenge for brands and agencies who want to boost their paid media results. Could Managed Services offer the solution?  The market for digital media skills has never been more competitive. Whether you’re an agency or a brand, finding and retaining digital experts has become…


The 5 things you should ask your ad agency on your next weekly call.

If you outsource your media buying to an agency then you know the drill: weekly calls to pore over results and insights, and ensure the strategy is achieving the right results. But too often these calls are a mess of disconnected data and cluttered spreadsheets. Maybe your reach has grown on Instagram, while click throughs…

How AI Boosts Advertising Analytics

(Wo)Man, Machine, and Marketing: How AI Boosts Advertising Analytics.

What does ‘AI in Digital Advertising’ mean anyway?  “You need to implement AI tools in your digital advertising” you’ve heard them say. But what on earth does that mean? AI involves smart algorithms that analyze massive amounts of data from multiple sources, for example, smart advertising AI platforms draw data from Google Analytics & social…