Blog.

Research

Why creativity is THE way to win on social.

TikTok and Paragone: from creating to analysing what really works. The data privacy reforms of the past few years have made it increasingly difficult to track and retarget potential customers on social and other digital platforms. How should your paid social media strategy pivot to ensure you’re still winning the war for clicks? As the…

Attribution

Shaping The New Gen Social: Digital Marketing Attribution Models

Counting sheep? When some digital marketers can’t fall asleep, they count leads coming in from multiple unknown sources. But the reason some of them are up in the first place is the desperate need to figure out where those leads came from, and which of the multiple advertising channels caused them to finally hit “buy.”…

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Luxury brand

Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021

  The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…

Product

AI tools to help you save time and optimize performance

Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort. AI can be especially powerful when it comes…

Market Trends

7 common myths in digital advertising

Go ahead and Google “digital advertising best practices,” and you’ll come up with millions of results. Sometimes it can be difficult to know exactly which advice to follow, plus best practices can change with shifting algorithms, the rise of new networks, and more.

Market Trends

4 social ads mistakes to avoid this holiday season

The holiday shopping season is already here for many consumers. This year, an estimated 43% of American shoppers will begin their holiday shopping before the end of October, with a further 25% starting before Thanksgiving. The pandemic continues to drive economic and behavioral shifts that impact on how you reach your customers this holiday season. Recent…

Is my paid social strategy working?
Agency

Your agency invests in social media, but can you prove it’s working?

6 ways to measure Revenue Attribution: Introducing an intelligent bridge for agencies between social media, web analytics, and the path to conversion. Can you prove your social campaigns are working? You intuitively know that social media works but can you prove it with timely insights? Lacking effective tools is difficult. Yet, many marketing agencies try…

Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

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