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Product

Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Market Trends

Keys to Black Friday (part 3): Be Creative

Increased competition on platforms like Facebook means advertisers need to be more creative to gain cut-through. Especially around tiles of high competition, like Black Friday, advertisers need to think outside the box to break through the ‘noise’. The best performing ads have things in common At Paragone, we have noticed that the best performing seasonal…

Market Trends

Why Facebook & Google advertising work better together

In an increasingly complex and omni-channel world, more and more performance marketers are recognising that traditional attribution models are broken. Last-click attribution, commonly used in the industry to measure the effectiveness of one channel over another, simply isn’t geared towards the complex web of interactions and touch points a user has with a brand before…

Product

Paragone is now a Google Premier Partner

What if online advertisers are seeing in 2D? What if you are missing a crucial layer of insight – a deeper level of vision – that could bring clarity on the full customer journey?

Market Trends

Paragone and HAVAS on stage at Facebook Global Partner Summit 2018

We were proud to have been invited by Facebook to present a session this week at the Global Partner Summit in New York.

Market Trends

Keys to Black Friday (part 2): Use mobile to go local

While the value of online purchases during the Black Friday and Cyber Monday shopping weekend is growing (rising 14.4% last year to US$13.03 billion), online shopping has by no means taken over. In fact, over 90% of annual retail sales in the US still happen in brick-and-mortar stores!

Product

Let us help you get the Facebook Pixel correctly installed!

Facebook advertising is powerful – you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.

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