Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

28.09.18

Lidl France drive the FIFA World Cup conversation with Facebook Ads

To increase their visibility during the 2018 FIFA World Cup, Lidl France (along with their agency Adictiz) chose to run a series of advertising campaigns across Facebook and Instagram.

24.09.18

Keys to Black Friday (part 1): Start early building the right audience

The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an all-time…

18.09.18

Stories: Our highlight of DMEXCO 2018

DMEXCO is the meeting place for key players in digital business, marketing, and innovation. And last week we were there in Cologne to celebrate it’s 10th year, with 41,000 other attendees, as well as 1,000 exhibitors and 550 speakers. The conference this year featured presentations from a number of inspiring CMOs from companies like L’Oreal,…

10.09.18

Facebook Canvas is now ‘Instant Experience’: our analysis

Facebook last week launched the ‘Instant Experience’ ad format – effectively a rebranding of Facebook Canvas, whose popularity has soared over the past year. The social giant notes that the number of campaigns featuring this highly immersive format has more than doubled in the last 12 months. Patience is short – Speed is key In online…

07.09.18

5 areas to automate in your social advertising

As humans, we tend to enjoy doing the the tasks we know – those ones we are comfortable with, have done before and feel like we’ve mastered. But what if some of that work doesn’t add a lot of value? What if it could be automated? Automation can be a touchy subject because, in general,…

04.09.18

Reaching Gen Z Audiences:
The Ultimate Guide

Generation Z  those born in the mid-90s through to at least the mid 2000s may not loom as large as Millennials on your company’s radar, but they are the next wave of customers. Having said that, for many brands, Gen Z is already the main customer, which makes knowing how to reach and engage them…