Blog

08.02.21

MakeMeReach announces rebrand to paragone.ai

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: Paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

20.08.18

The latest in 5G: here’s what it means for social media advertisers

Samsung last week unveiled the industry’s first 5G mobile chip, adding momentum to a movement already picking up pace. The chip is set to power the company’s next generation of 5G handsets, enabling faster data transfer and download speeds, for a more seamless mobile experience. One thing is for sure – this movement is picking…

17.08.18

Complementary Snapchat & Facebook campaigns drive down CPM for blackpills

A video-on-demand service that produces and distributes exclusive shows, blackpills was created for mobile. They offer content that is fun, raw, intense and liberated, optimized for mobile. With the goal of becoming the new TV, blackpills produce both scripted and unscripted content, and rely on social advertising as their primary acquisition channel. Snapchat fits a…

14.08.18

Facebook taking steps to monetize WhatsApp: our analysis

Purchased in 2014 for around US$19 billion, WhatsApp is Facebook’s most expensive acquisition. And, if growth in user numbers is anything to go by, it has been a wildly successful one. From 450 million users when it was acquired by Facebook, WhatsApp’s user base has more than tripled to 1.5 billion users today. All of…

13.08.18

CPA too high?
Take these steps to lower it

No matter what industry you’re in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward – the less you pay to get a new customer, the greater your margin, and the more profit your business makes – and the happier your boss is with your work! Whenever you create a new…

07.08.18

The Ultimate Guide to Advertising on Instagram: August 2018 edition

Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising. But seeing success from your Instagram advertising doesn’t come by chance! Campaign and ad set up, as well as continual optimization, requires a…

06.08.18

The GDPR 2 months on: what has changed?

We are over 2 months into this new GDPR world – but what has changed? Sure, we all received a barrage of opt-in emails around the 25th of May…but what has practically changed since then? To get a vision of the online advertising market as a whole, we spoke to Matthias Matthiesen of IAB Europe,…