Blog

Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Product

Let us help you get the Facebook Pixel correctly installed!

Facebook advertising is powerful – you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.

Market Trends

Paragone at Advertising Week New York 2018

This week we’re at Advertising Week New York, the worldwide gathering of marketing, advertising, technology and brand professionals. Advertising Week is a one-of-a-kind experience, now taking place across 5 global cities throughout the year, and featuring daytime seminars, workshops, networking, world-class entertainment and more!

Market Trends

5 new Snapchat retail features, just in time for Black Friday

Last week Snap Inc. announced some major advertising additions to their main app, of particular interest for retail and e-commerce businesses – just in time for the big holiday shopping season. The year of performance marketing Snap is in fact calling 2018 “the year of performance marketing”. Over the past year and a half, development…

Research

Introducing the complete guide to Black Friday advertising

October is here and that means the holiday shopping season is just around the corner! Taking place from the 23rd to the 26th of November this year, the whole of Thanksgiving weekend has become one of the year’s biggest shopping events worldwide. 2017 sets new records Incorporating Black Friday and Cyber Monday, the 2017 Thanksgiving sales period…

Client Stories

Lidl France drive the FIFA World Cup conversation with Facebook Ads

To increase their visibility during the 2018 FIFA World Cup, Lidl France (along with their agency Adictiz) chose to run a series of advertising campaigns across Facebook and Instagram.

Market Trends

Keys to Black Friday (part 1): Start early building the right audience

The big holiday shopping season is coming around quickly. Black Friday and Cyber Monday are still major events on the retail calendar each year, with over 90% of US retail sales still taking place in brick and mortar stores. And with holiday promotions starting earlier each year, and competition for ad space at an all-time…