Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There were challenges galore but…
The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…
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We were proud to have been invited by Facebook to present a session this week at the Global Partner Summit in New York.
Think of Vincent as one of the ‘steering wheels’ of the Paragone platform. From both a technology and architecture perspective, it’s his role to steer the team in the right direction with future development and ensure our solution remains cutting-edge.
While the value of online purchases during the Black Friday and Cyber Monday shopping weekend is growing (rising 14.4% last year to US$13.03 billion), online shopping has by no means taken over. In fact, over 90% of annual retail sales in the US still happen in brick-and-mortar stores!
Facebook advertising is powerful – you already knew that. But to really get the most out of your investment you need to have the Facebook pixel correctly installed.
This week we’re at Advertising Week New York, the worldwide gathering of marketing, advertising, technology and brand professionals. Advertising Week is a one-of-a-kind experience, now taking place across 5 global cities throughout the year, and featuring daytime seminars, workshops, networking, world-class entertainment and more!
Last week Snap Inc. announced some major advertising additions to their main app, of particular interest for retail and e-commerce businesses – just in time for the big holiday shopping season. The year of performance marketing Snap is in fact calling 2018 “the year of performance marketing”. Over the past year and a half, development…