Luxury brand focus

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…


Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…


Facebook taking steps to monetize WhatsApp: our analysis

Purchased in 2014 for around US$19 billion, WhatsApp is Facebook’s most expensive acquisition. And, if growth in user numbers is anything to go by, it has been a wildly successful one. From 450 million users when it was acquired by Facebook, WhatsApp’s user base has more than tripled to 1.5 billion users today. All of…


CPA too high?
Take these steps to lower it

No matter what industry you’re in, your business will be interested in acquiring customers more cheaply. It’s pretty straightforward – the less you pay to get a new customer, the greater your margin, and the more profit your business makes – and the happier your boss is with your work! Whenever you create a new…


The Ultimate Guide to Advertising on Instagram: August 2018 edition

Instagram’s user base has grown dramatically since the platform’s creation in 2010. With 1 billion monthly active users, Instagram offers a unique opportunity for marketers to reach their target audiences through advertising. But seeing success from your Instagram advertising doesn’t come by chance! Campaign and ad set up, as well as continual optimization, requires a…


The GDPR 2 months on: what has changed?

We are over 2 months into this new GDPR world – but what has changed? Sure, we all received a barrage of opt-in emails around the 25th of May…but what has practically changed since then? To get a vision of the online advertising market as a whole, we spoke to Matthias Matthiesen of IAB Europe,…


Introducing Facebook playable ads

Facebook today has announced the launch of playable ads – an interactive ad format allowing users to engage in feed with the experience of an app or game, before clicking through to download it. Working together with our sister company Undertone, Paragone is proud to have been recognised by Facebook as both a run and…


Here’s the workaround to boosting your Facebook Live!

Facebook Live can be a great way to get the word out about your brand or service, or just an interesting and engaging way to build relationships with your audience. The informal, spontaneous nature of Facebook Live can help your business build a community and loyal following, as well as showcasing your brand’s personality and…