Luxury brand focus

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…


Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…


WATCH: Tour de Social – 2018’s major social advertising updates

Since we’re over half way through the year, we thought it’d be worthwhile to go back over some of the major social advertising updates across the 4 major networks in 2018. In our latest Facebook Live we did a ‘tour’ of some of the major advertising updates across Facebook, Instagram, Snapchat and Twitter. Since the…


Twitter advertising: Highlights from the latest Playbook for Agencies

Twitter recently released their Q2 2018 edition of the Twitter Playbook for Agencies. The team at Twitter have put together the resource to answers those questions most frequently asked by agencies and their clients about advertising on the network. We had a read of the playbook and it’s full of Twitter advertising gold, so we…


Facebook ad transparency:
bad news for advertisers or opportunity in disguise?

Facebook recently launched a controversial tool, allowing users greater visibility into advertising on the platform. Now, as well as being able to hide or report ads, Facebook users are able to see a list of all active ads from businesses within a dedicated info and ads section of the business page. Facebook serving two masters…


Snapchat & Facebook making moves in e-commerce: what you need to know

News surfaced last week that Snapchat is building out a visual search feature within its app. Yet to be confirmed by Snapchat, code within the android app seems to suggest a partnership with Amazon on a visual product search feature. In a move that could see Snapchat diving headlong into e-commerce, it’s likely the feature…


10 common mistakes in social media advertising

To celebrate Friday the 13th, our weekly Facebook live today focused on some of the most frighteningly common mistakes in social media advertising. While listening to these can be scary, the aim was quite the opposite – to help you improve your performance with some social advertising best practices! We covered mistakes in ad account…


3 strategies for managing comments on your social media ads

Interaction is central to social media. The ability to comment, ask questions and give feedback on posts is what social media is all about. Is it really social media without the social? Without the ability to post comments, social networks become places of one way communication, instead of interaction and connection. So you’ve been running…