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Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Market Trends

Spring cleaning your Social: 5 priorities

Spring is here in the northern hemisphere, and for many children far and wide it means one thing: that time of year your parents make you do a proper spring clean of your bedroom. It was that dreaded moment, as a kid, that you knew was coming every year. Would your parents really be cruel…

Product

Get more from the FIFA World Cup with our Managed Service packages

Did you know that the 2014 FIFA World Cup inspired 1 billion Facebook interactions from over 220 million Facebook users? For millions of people, in literally every corner of the planet, the month-long competition means regular life goes on hold – working and sleeping patterns change, as well as buying habits! So how can your…

Market Trends

Planning your FIFA World Cup 2018 social ad campaigns? Here’s why Twitter is a must!

If you’re a football (or soccer) fan, you’ll know the World Cup is just around the corner, taking place in Russia from the 14th of June! It’s not just an exciting time for fans, but also for brands, who leverage the world’s biggest single-event sporting competition in a whole host of ways. Social media activity…

Market Trends

5 Instagram ad formats: why and how to use them

Here at Paragone we love Instagram. What started as a simple app for photo editing, has become a powerful platform for social sharing and visual interaction. Boasting 813 million monthly active users worldwide, as of April 2018, and 2 million advertisers (as of September 2017), Instagram offers the same powerful targeting tools as Facebook. With higher per-post engagement rates than other…

Market Trends

GDPR & the major social networks: what you need to know

The GDPR comes into force this Friday and, as you might have seen over the last few weeks, all the major social networks have been communicating changes to their privacy policies and advertising options. As a business who interacts with European consumers, it’s not just your internal data and processes that your going to need…

Market Trends

Level-up your social media with LIVE video: an interview with Mireille Ryan

We all know video plays a huge role in social media these days. Live video, as part of that, has also seen a lot of growth in importance in the last few years. Online Live video goes back quite a few years now, with YouTube having launched their live service as far back as 2011….

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