Blog

08.02.21

MakeMeReach announces rebrand to paragone.ai

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: Paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

04.04.18

5 ‘other’ social networks and what advertising looks like

Here at Paragone, we’92re always talking about the big four social platforms: Facebook, Instagram, Snapchat and Twitter. So we thought – why not something a little different? In the latest episode of our ‘Hello Social Ad-dicts’ podcast, we’ve covered  5 of the social networks you might not hear as much about – specifically focussing on…

27.03.18

Not using Snapchat in your marketing mix? Here’s why that’s a mistake!

Snapchat is the only social network where users don’t feel judged. People don’t care about getting as many likes or followers as their friends. The fact that people can’t access others’92 metrics means there is simply no competition. When Snap launched in 2011, it was solely about taking pictures. There were no Stories and no…

26.03.18

Facebook Lead Ads & targeting bring success for Burda Direct Interactive GmbH

Paessler carries the mantra “we develop, we inspire, we make life easier for IT experts”. The company’s PRTG Network Monitor Software provides oversight of clients’ entire IT infrastructure around the clock, signalling problems before users even notice. Burda Direct Interactive GmbH is a leading agency in the e-commerce and subscription services sectors, and combines sales…

23.03.18

Highlights of Advertising Week Europe: 16 quotes we loved

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry. We were there all week and wanted to share with you some of the soundbites that hit home for us. As you scroll through…

22.03.18

What emojis tell us about the future of messaging

Everyone has their favourite emoji – whether it’s the heart eyes, simple smiley face, cash with wings or thumbs up, emojis are playing a bigger and bigger role everyday in our communication across SMS and messaging platforms. They’ve become icons for a new generation – heck, there’s even a feature-length movie about emojis! From their…

16.03.18

Rihanna and Snapchat: When advertisers cross the line

With Rihanna at their head, the people of the internet are unhappy with Snapchat. The company this week received widespread criticism for approving an ad that made a joke out of domestic violence. The ad, from games publisher Would you Rather, asked users whether they would prefer to slap Rihanna or punch Chris Brown, referencing Brown’s…