Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

01.07.20

Delivering ease of use and high performance to our customers

The whole team here at Paragone is excited that we’ve been featured in G2’s latest quarterly report, thanks to the confidence of our customers. G2’s quarterly reports rank the world’s very best software solutions based exclusively on unbiased customer reviews across many categories. These reports are based on data from authentic, verified customer reviews, each…

25.06.20

Havas and Paragone expand partnership to drive more meaningful social campaigns

Today’s media landscape has shifted, and the changes that are happening have only accelerated with the current global pandemic. The way media agencies plan, buy, and measure has been transformed—and driving meaningful social campaigns matters now more than ever. To help advertisers succeed in this media landscape, we’ve developed a 360° advertising platform that unifies…

28.05.20

Seerendipity decreases CPA and increases efficiency with AI Recommendations

Seerendipity is a full-service agency based in New York, with offices in Dublin and Phoenix. They specialize in promoting musical artists and festivals though digital and paid media campaigns. David Gray, the Digital Manager at the agency, is always seeking out tools and solutions to help boost their clients’ performance. Gaining efficiency with Paragone The team at…

25.05.20

New features to reach your customers on social in the age of social distancing

The global pandemic, and the lockdowns and social distancing rules that have come with it, has drastically changed the way many brands need to do business. Even with lockdown restrictions lifting in some places, the limitations that remain in place when it comes to businesses and movement, and modified consumer habits, make online the number…

09.04.20

What’s new on Paragone in 2020 so far

Behind the scenes here at Paragone, we’re constantly working to bring more value to your online ads. We’re committed to simplifying collaboration and productivity, helping you drive better performance across the board, and delivering world-class reporting that helps you track your ads performances across networks at a glance. Over the past several months, we’ve rolled…