Blog

Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Market Trends

Drive sales with Pinterest ads this fall!

Depending on where you are in the world, you might already feel that little chill in the air telling you fall is coming. Kids are back to school, most of us are back to work, and we’re planning the next few months both personally and professionally. In this season of planning new projects, it’s a…

Research

Back to school advertising in 2020: our webinar

Back to school season is an unmissable opportunity for many brands. In terms of consumer spend, it’s second only to the holidays. That means it’s essential to get your social ads right during the back to school season to successfully reach your customers and make the most of this period. In the unique and unpredictable…

Market Trends

TikTok ads: 5 tips for high-performing creatives

Already a fast-growing network, TikTok has seen a huge boom over the last several months. During global lockdowns, TikTok added tons of new users looking for connection and entertainment. And unlike the image many of us have of TikTok as dominated by Gen Z—who certainly are an important demographic on the platform—those new TikTok users…

Product

New on Paragone! Check out our latest platform updates

It’s been a busy few months for us here at Paragone as we’ve added more features to make our platform even more powerful and user-friendly. We wanted to give you a peek at all of the new and improved features we’ve rolled out to help you improve performance, collaborate more efficiently, and more. Read on…

Product

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

Product

Delivering ease of use and high performance to our customers

The whole team here at Paragone is excited that we’ve been featured in G2’s latest quarterly report, thanks to the confidence of our customers. G2’s quarterly reports rank the world’s very best software solutions based exclusively on unbiased customer reviews across many categories. These reports are based on data from authentic, verified customer reviews, each…