Blog.

Life at Paragone

End of the Year Reflection: A chat with our Team about this year’s tops & the future of cross-channel advertising.

Here at Paragone, we’re constantly working to bring more value to the social advertising landscape and collaborate with new-gen marketers to explore the unlimited possibilities of the social world. When it comes to the future of collaboration and productivity in the social advertising landscape, we’re committed to simplifying the way business drives performance across networks….

Product

Paragone Product Updates: Just in Time for the Holidays.

Behind the scenes at Paragone, we’re constantly working to add value to your social advertising metrics. In this blog post, we take you through new features that will help you drive better performance across all the networks, and deliver the best tool for boosting your holiday sales via social media. Recently, we’ve rolled out a…

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Agency

2 agencies, 1 challenge: Choosing the perfect social advertising platform.

A day in the life of a digital marketing analyst Although people can have the same job title & responsibilities, their working days often look vastly different. This is frequently the case for marketing analysts, with agencies using different software, tools, and processes. To illustrate this point, let’s take a look at a typical day…

Life at Paragone

Paragone – What defined us in 2021

Shai Alfandary, CEO, Paragone.ai Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There…

Luxury brand

Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021

  The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…

Product

AI tools to help you save time and optimize performance

Artificial Intelligence is changing the game when it comes to online advertising, disrupting traditional models and mindsets. And it has become a key component of ad tools across networks that can help you boost performance, deliver better ad experiences to customers, and save you time and effort. AI can be especially powerful when it comes…

Market Trends

7 common myths in digital advertising

Go ahead and Google “digital advertising best practices,” and you’ll come up with millions of results. Sometimes it can be difficult to know exactly which advice to follow, plus best practices can change with shifting algorithms, the rise of new networks, and more.

Market Trends

4 social ads mistakes to avoid this holiday season

The holiday shopping season is already here for many consumers. This year, an estimated 43% of American shoppers will begin their holiday shopping before the end of October, with a further 25% starting before Thanksgiving. The pandemic continues to drive economic and behavioral shifts that impact on how you reach your customers this holiday season. Recent…

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