Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…


Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Market Trends

Video in Social Media: an interview with Jonathan Kitchen of Brave Bison

You don’t have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture: 1.57 billion YouTube users watch 5 billion videos on average every single day. Over 500 million people are watching videos on Facebook every day….


5 tips for great Facebook Lead Ads that convert

If your business has a focus on lead generation, you need to be using Facebook Lead ads. Lead ads are an innovative Facebook ad format that make forms simpler for users and more valuable for business. Designed to pre-populate the information a user has already shared with Facebook, Lead ads optimize the user experience associated…


5 tips for keeping Relevance Score high

Relevance Relevance Score is a tool provided by Facebook, centered on the relationship between your ad and its target audience. It’s a number from 1-10 (1 being very bad and 10 being very good) which you should keep an eye on when optimizing your campaigns. If you’re an advertiser who wants to save money on…

Market Trends

Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe

As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days. Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here’s why you (as a social media advertiser) need to listen in! The GDPR is going to change a lot for digital marketers and advertisers…

Market Trends

5 ‘other’ social networks and what advertising looks like

Here at Paragone, we’92re always talking about the big four social platforms: Facebook, Instagram, Snapchat and Twitter. So we thought – why not something a little different? In the latest episode of our ‘Hello Social Ad-dicts’ podcast, we’ve covered  5 of the social networks you might not hear as much about – specifically focussing on…

Market Trends

Not using Snapchat in your marketing mix? Here’s why that’s a mistake!

Snapchat is the only social network where users don’t feel judged. People don’t care about getting as many likes or followers as their friends. The fact that people can’t access others’92 metrics means there is simply no competition. When Snap launched in 2011, it was solely about taking pictures. There were no Stories and no…