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Agency

Top Five Mistakes 99% of Paid Media Teams still Make

In the right hands, paid media can be a powerful tool to grow new brands and reinvent the ones we all know and love. But even the best talent cannot deliver results without proper tools. As the paid media mix evolves, generating actionable insights can make the difference between winning new business and losing your…

Highlighted

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

Research

Introducing the Complete Guide to the Facebook Pixel

Are you a Performance Marketer, Brand Manager or Agency advertising on Facebook? If so, you’ve most likely heard of the Facebook Pixel. It’s an analytics tool to help you measure the effectiveness of your advertising, by understanding the actions people take on your website. The data from this small piece of code can: Give you…