Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

07.04.20

Making the most of your app install campaigns across networks

With some 4.18 billion mobile internet users in the world today, apps are increasingly instrumental in the way people communicate, work, work out, shop, increase their productivity, play, and more. Just think of how many apps you open in a day! Today more than ever, with a large part of the global population staying at home,…

06.04.20

Boost your Twitter ROI with these 5 practical tips

When it comes to paid acquisition, improving return on investment (ROI) will always be a goal, no matter the network. With its highly engaged audience of some 330 million monthly active users, Twitter can be the key to reaching your target audience. And because Twitter is where people go to keep up with the latest…

03.04.20

Here’s how to make your Snapchat Story Ads stand out

Stories have proven to be a great way for brands to effectively reach customers across social networks. They can help you regularly connect and interact with audiences both from an organic and an advertising point of view. Snapchat is the very first network to have introduced the Story format, which they launched back in 2013….

26.02.20

Helping your team work smarter: collaboration tools on Paragone

Paragone provides powerful features to help you optimize and get more out of your online ads: media planning, advanced automation and AI, customizable cross-network reporting, simplified campaign creation, and more.

19.02.20

7 common Facebook ad mistakes

We don’t need to tell you how powerful Facebook’s advertising solutions are. With a huge user base of nearly 2.5 billion, whatever audience you want to reach probably has a presence on the network. And with its advanced targeting and wide choice of ad formats, you have lots of flexibility in how and to whom…

12.02.20

5 practical tips to decrease your CPA

The average cost-per-acquisition varies a lot from industry to industry, but no matter what type of business you’re in, and no matter the social network you’re advertising on, acquiring customers for less will always be a goal. The less you spend on getting new customers, the greater your margin. But if lowering your cost-per-acquisition (CPA)…