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Life at Paragone

PARAGONE –
WHAT DEFINED US IN 2021

Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There were challenges galore but…

Luxury brand

Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021

  The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…

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Market Trends

TikTok ads: 5 tips for high-performing creatives

Already a fast-growing network, TikTok has seen a huge boom over the last several months. During global lockdowns, TikTok added tons of new users looking for connection and entertainment. And unlike the image many of us have of TikTok as dominated by Gen Z—who certainly are an important demographic on the platform—those new TikTok users…

Product

New on Paragone! Check out our latest platform updates

It’s been a busy few months for us here at Paragone as we’ve added more features to make our platform even more powerful and user-friendly. We wanted to give you a peek at all of the new and improved features we’ve rolled out to help you improve performance, collaborate more efficiently, and more. Read on…

Product

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

Product

Delivering ease of use and high performance to our customers

The whole team here at Paragone is excited that we’ve been featured in G2’s latest quarterly report, thanks to the confidence of our customers. G2’s quarterly reports rank the world’s very best software solutions based exclusively on unbiased customer reviews across many categories. These reports are based on data from authentic, verified customer reviews, each…

Product

Havas and Paragone expand partnership to drive more meaningful social campaigns

Today’s media landscape has shifted, and the changes that are happening have only accelerated with the current global pandemic. The way media agencies plan, buy, and measure has been transformed—and driving meaningful social campaigns matters now more than ever. To help advertisers succeed in this media landscape, we’ve developed a 360° advertising platform that unifies…

Client Stories

Seerendipity decreases CPA and increases efficiency with AI Recommendations

Seerendipity is a full-service agency based in New York, with offices in Dublin and Phoenix. They specialize in promoting musical artists and festivals though digital and paid media campaigns. David Gray, the Digital Manager at the agency, is always seeking out tools and solutions to help boost their clients’ performance. Gaining efficiency with Paragone The team at…