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Product

Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Luxury brand

Luxury’s new normal paid media

“Over the course of the last 15 months, because of the pandemic, the way luxury houses leverage social channels has completely changed. After a first editorial parenthesis during the first couple of months, the investments were shifted mostly towards the Chinese market, which was the only one recovering at the time.” Maxime Bicard Global Head…

Client Stories

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

Luxury brand

Luxury’s digital trends

“We saw a shift in strategy adopted by luxury brands, from more upper funnel approach mostly based on branding’s KPI to more performance driven campaigns monitored towards sales, leads and return on ad spend.” Camille Lemesle Directeur Expertise et Innovation Paid Social @iProspect   Facebook Collaborative Ads A Format that allows a brand to promote…

Luxury brand focus
Luxury brand

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

Press release

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

Press release

MakeMeReach announces rebrand to paragone.ai

paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

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