Blog

Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Product

Havas and Paragone expand partnership to drive more meaningful social campaigns

Today’s media landscape has shifted, and the changes that are happening have only accelerated with the current global pandemic. The way media agencies plan, buy, and measure has been transformed—and driving meaningful social campaigns matters now more than ever. To help advertisers succeed in this media landscape, we’ve developed a 360° advertising platform that unifies…

Client Stories

Seerendipity decreases CPA and increases efficiency with AI Recommendations

Seerendipity is a full-service agency based in New York, with offices in Dublin and Phoenix. They specialize in promoting musical artists and festivals though digital and paid media campaigns. David Gray, the Digital Manager at the agency, is always seeking out tools and solutions to help boost their clients’ performance. Gaining efficiency with Paragone The team at…

Market Trends

New features to reach your customers on social in the age of social distancing

The global pandemic, and the lockdowns and social distancing rules that have come with it, has drastically changed the way many brands need to do business. Even with lockdown restrictions lifting in some places, the limitations that remain in place when it comes to businesses and movement, and modified consumer habits, make online the number…

Product

What’s new on Paragone in 2020 so far

Behind the scenes here at Paragone, we’re constantly working to bring more value to your online ads. We’re committed to simplifying collaboration and productivity, helping you drive better performance across the board, and delivering world-class reporting that helps you track your ads performances across networks at a glance. Over the past several months, we’ve rolled…

Product

Making the most of your app install campaigns across networks

With some 4.18 billion mobile internet users in the world today, apps are increasingly instrumental in the way people communicate, work, work out, shop, increase their productivity, play, and more. Just think of how many apps you open in a day! Today more than ever, with a large part of the global population staying at home,…

Market Trends

Boost your Twitter ROI with these 5 practical tips

When it comes to paid acquisition, improving return on investment (ROI) will always be a goal, no matter the network. With its highly engaged audience of some 330 million monthly active users, Twitter can be the key to reaching your target audience. And because Twitter is where people go to keep up with the latest…