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Life at Paragone

PARAGONE –
WHAT DEFINED US IN 2021

Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There were challenges galore but…

Luxury brand

Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021

  The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…

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Market Trends

New features to reach your customers on social in the age of social distancing

The global pandemic, and the lockdowns and social distancing rules that have come with it, has drastically changed the way many brands need to do business. Even with lockdown restrictions lifting in some places, the limitations that remain in place when it comes to businesses and movement, and modified consumer habits, make online the number…

Product

What’s new on Paragone in 2020 so far

Behind the scenes here at Paragone, we’re constantly working to bring more value to your online ads. We’re committed to simplifying collaboration and productivity, helping you drive better performance across the board, and delivering world-class reporting that helps you track your ads performances across networks at a glance. Over the past several months, we’ve rolled…

Product

Making the most of your app install campaigns across networks

With some 4.18 billion mobile internet users in the world today, apps are increasingly instrumental in the way people communicate, work, work out, shop, increase their productivity, play, and more. Just think of how many apps you open in a day! Today more than ever, with a large part of the global population staying at home,…

Market Trends

Boost your Twitter ROI with these 5 practical tips

When it comes to paid acquisition, improving return on investment (ROI) will always be a goal, no matter the network. With its highly engaged audience of some 330 million monthly active users, Twitter can be the key to reaching your target audience. And because Twitter is where people go to keep up with the latest…

Product

Here’s how to make your Snapchat Story Ads stand out

Stories have proven to be a great way for brands to effectively reach customers across social networks. They can help you regularly connect and interact with audiences both from an organic and an advertising point of view. Snapchat is the very first network to have introduced the Story format, which they launched back in 2013….

Product

Helping your team work smarter: collaboration tools on Paragone

Paragone provides powerful features to help you optimize and get more out of your online ads: media planning, advanced automation and AI, customizable cross-network reporting, simplified campaign creation, and more.