Blog

08.02.21

MakeMeReach announces rebrand to paragone.ai

paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

21.11.19

What CMO spend tells us about marketing today

Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much…

13.11.19

How to reach and convert customers with video ads on Instagram

Video content performs especially well on Instagram compared to other formats. Statistically, videos receive 38% more engagement than image posts and over 100 million users either watching or creating Live video every day. So leveraging video in your Instagram ads can also be a great way to get the attention of your audience. And with one billion users, Instagram offers…

25.10.19

5 essential technical tips to get your holiday advertising right

We don’t need to tell you that the last months of the year, from Black Friday through Christmas, are an unmissable opportunity for retail and e-commerce businesses. And with Black Friday just about a month away, you should already be in full swing with your advertising. But if you’re still working on your ads strategy and set-up,…

23.10.19

Paragone turns 10!

Last week, Paragone celebrated 10 years of helping businesses around the world better manage and optimize their online ads. We’ve come a long way from our earliest days. We’ve established partnerships with six major networks and developed countless unique and cutting-edge features on our platform. Our team has grown from a handful working in Paris…

17.10.19

Introducing our guide to the marketing agency of the 2020s and beyond

If anything remains constant in marketing, it’s consistent change and evolution. Consumer habits, technology, and the way we consume media have always driven changes in the way advertisers reach customers. Go back many decades, and print advertising was the way to speak to customers, before radio and then television disrupted the way we advertised. The…

14.10.19

Paragone pitches in for the planet

Here at Paragone, making an effort for the environment is a priority. We recycle everything from paper and plastic to coffee grounds, and make efforts to reduce the use of single-use plastics in our offices (no disposable plastic cups or water bottles here!) We also love doing things together as a team. Last week, the…