Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

03.01.20

How social advertising has evolved in a decade

As we march on into the 2020s, it’s a great time to look back at just how far we have come in a decade of social advertising, along with the trends and technology that have brought us to where we are today.

30.12.19

Stories ads creatives, volume 2: Designing for success

Welcome to the second article in our two-part series on stories ads! If you missed the first part, you can read it here. Based on an extensive study that Facebook ran on creating effective ads in Stories, we’re diving into all of the tips and best practices you need to get the most out of your…

23.12.19

Stories ads creatives, volume 1: Getting your approach right

One of the major trends in social media in the last few years has been the rise of the Stories format. Originally launched by Snapchat, and now present and widely adopted on networks like Instagram, Facebook, WhatsApp, and even YouTube, Stories have brought a new kind of spontaneity and authenticity to sharing on social. They…

16.12.19

Tristar skyrockets purchases with Facebook ads on Paragone

Guided by the belief that “quality shouldn’t be a luxury,” Tristar Products markets and sells quality appliances at affordable prices. The company strives to create #1 brands worldwide offering “Unbeatable Basics”: essential household products that solve everyday problems, helping to make life easier and more enjoyable. 2019 was a strategically significant year for Tristar and, in collaboration…

12.12.19

2019 at Paragone: a year in review

A lot happened at Paragone in 2019! We grew and evolved and expanded our offer. We’re excited to move forward into 2020 to make our product even better, but we wanted to take a moment to look at some of the highlights and milestones from this year.

10.12.19

Introducing the ultimate guide to creativity in digital advertising

Creativity has always been a central pillar of advertising, since long before the age of digital. It’s the vehicle that tells your brand’s story. Your creatives evoke an emotional response in the people seeing your ads,  helping them remember who your brand is and what it stands for. As advertising has moved increasingly online, creativity…