Blog.

Press release

Paragone is rewarded as high performer in the cross-channel advertising category this fall by G2

Paris, September 22nd, 2022 — Paragone, a Perion company that provides an advanced, cross-channel advertising management platform, is placed by G2.com in the “High Performers” quadrant for its cross-channel advertising software. For new generation marketers with a performance mindset, it’s a one-stop solution for optimizing results, unlocking insights, and automating reporting from paid social campaigns….

Product

How custom metrics can fuel your social media reporting.

Step-by-step guide on how to level up your cross-channel reporting with custom metrics. For every business and agency, online marketing strategies are different. One-size-fits-all approaches do not work. Social media analytics can greatly benefit performance evaluation and reporting. Performance marketers are always trying to find a balance between data and business. Thanks to social platforms,…

Subscribe to our Blog

Receive a summary of our new articles once a week

Luxury brand focus
Luxury brand

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

Press release

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

Press release

MakeMeReach announces rebrand to paragone.ai

paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

Client Stories

360° campaign visibility across networks for global gaming brand with Socialyse and Paragone

Socialyse is the social media pure player of Havas Group. Their full- service offering empowers their clients around the world to get the most out of their social media campaigns. One of the clients of Socialyse Germany is a multinational gaming and electronics brand, with various social campaigns spanning across networks. Socialyse was looking for…

Market Trends

Meet us at DMEXCO @home!

DMEXCO is a major event around everything digital, bringing together key players in business, marketing, and innovation. Last year, it brought together 38,000 visitors, around 1,000 exhibitors, and more than 700 speakers from around the world. This year, DMEXCO is going all digital as DMEXCO @home. Paragone is excited to participate! DMEXCO @home captures the…

Market Trends

Drive sales with Pinterest ads this fall!

Depending on where you are in the world, you might already feel that little chill in the air telling you fall is coming. Kids are back to school, most of us are back to work, and we’re planning the next few months both personally and professionally. In this season of planning new projects, it’s a…

https://paragone.ai/feed/