Blog.

Product

Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…

Product

Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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Client Stories

360° campaign visibility across networks for global gaming brand with Socialyse and Paragone

Socialyse is the social media pure player of Havas Group. Their full- service offering empowers their clients around the world to get the most out of their social media campaigns. One of the clients of Socialyse Germany is a multinational gaming and electronics brand, with various social campaigns spanning across networks. Socialyse was looking for…

Market Trends

Meet us at DMEXCO @home!

DMEXCO is a major event around everything digital, bringing together key players in business, marketing, and innovation. Last year, it brought together 38,000 visitors, around 1,000 exhibitors, and more than 700 speakers from around the world. This year, DMEXCO is going all digital as DMEXCO @home. Paragone is excited to participate! DMEXCO @home captures the…

Market Trends

Drive sales with Pinterest ads this fall!

Depending on where you are in the world, you might already feel that little chill in the air telling you fall is coming. Kids are back to school, most of us are back to work, and we’re planning the next few months both personally and professionally. In this season of planning new projects, it’s a…

Research

Back to school advertising in 2020: our webinar

Back to school season is an unmissable opportunity for many brands. In terms of consumer spend, it’s second only to the holidays. That means it’s essential to get your social ads right during the back to school season to successfully reach your customers and make the most of this period. In the unique and unpredictable…

Market Trends

TikTok ads: 5 tips for high-performing creatives

Already a fast-growing network, TikTok has seen a huge boom over the last several months. During global lockdowns, TikTok added tons of new users looking for connection and entertainment. And unlike the image many of us have of TikTok as dominated by Gen Z—who certainly are an important demographic on the platform—those new TikTok users…

Product

New on Paragone! Check out our latest platform updates

It’s been a busy few months for us here at Paragone as we’ve added more features to make our platform even more powerful and user-friendly. We wanted to give you a peek at all of the new and improved features we’ve rolled out to help you improve performance, collaborate more efficiently, and more. Read on…

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