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Agency

Top Five Mistakes 99% of Paid Media Teams still Make

In the right hands, paid media can be a powerful tool to grow new brands and reinvent the ones we all know and love. But even the best talent cannot deliver results without proper tools. As the paid media mix evolves, generating actionable insights can make the difference between winning new business and losing your…

Highlighted

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

Life at Paragone

2019 at Paragone: a year in review

A lot happened at Paragone in 2019! We grew and evolved and expanded our offer. We’re excited to move forward into 2020 to make our product even better, but we wanted to take a moment to look at some of the highlights and milestones from this year.

Research

Introducing the ultimate guide to creativity in digital advertising

Creativity has always been a central pillar of advertising, since long before the age of digital. It’s the vehicle that tells your brand’s story. Your creatives evoke an emotional response in the people seeing your ads,  helping them remember who your brand is and what it stands for. As advertising has moved increasingly online, creativity…

Product

With AI, the future of advertising is personalized

When people spend time on their favorite social networks or websites, they want to see content that is relevant to them—and that includes ads. When ads are personalized, they lead to better user experiences, which translates to stronger business outcomes.

Market Trends

Facebook Pay: what the new payments feature means for consumers and advertisers

With the recent launch of Facebook Pay, Facebook is the latest company to enter the digital payment space. The tool will let users make direct payments within the Facebook family of apps: Facebook, Messenger, Instagram, and WhatsApp.

Market Trends

What CMO spend tells us about marketing today

Marketing budgets can tell us a lot about the state of the sector today and give us insights into how marketing might evolve. A recent report by Gartner surveyed 342 marketing executives in North America and the UK, from companies with $500 million to $5 billion or more annual revenue. The report details how much…

Market Trends

How to reach and convert customers with video ads on Instagram

Video content performs especially well on Instagram compared to other formats. Statistically, videos receive 38% more engagement than image posts and over 100 million users either watching or creating Live video every day. So leveraging video in your Instagram ads can also be a great way to get the attention of your audience. And with one billion users, Instagram offers…