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Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

10.05.21

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

25.10.19

5 essential technical tips to get your holiday advertising right

We don’t need to tell you that the last months of the year, from Black Friday through Christmas, are an unmissable opportunity for retail and e-commerce businesses. And with Black Friday just about a month away, you should already be in full swing with your advertising. But if you’re still working on your ads strategy and set-up,…

23.10.19

Paragone turns 10!

Last week, Paragone celebrated 10 years of helping businesses around the world better manage and optimize their online ads. We’ve come a long way from our earliest days. We’ve established partnerships with six major networks and developed countless unique and cutting-edge features on our platform. Our team has grown from a handful working in Paris…

17.10.19

Introducing our guide to the marketing agency of the 2020s and beyond

If anything remains constant in marketing, it’s consistent change and evolution. Consumer habits, technology, and the way we consume media have always driven changes in the way advertisers reach customers. Go back many decades, and print advertising was the way to speak to customers, before radio and then television disrupted the way we advertised. The…

14.10.19

Paragone pitches in for the planet

Here at Paragone, making an effort for the environment is a priority. We recycle everything from paper and plastic to coffee grounds, and make efforts to reduce the use of single-use plastics in our offices (no disposable plastic cups or water bottles here!) We also love doing things together as a team. Last week, the…

09.10.19

Boosting Black Friday and holiday sales with Google ads

Getting your end-of-year advertising right is essential for all kinds of businesses. For retailers especially, Black Friday and holiday sales are critical, with some 40% of sales taking place in the last two months of the year. And to succeed in driving sales today, getting your online ads right is an absolute must. Whether they’re…

07.10.19

Facebook Collaborative Ads: bringing brands & retailers together to drive sales

Online channels are a key step in today’s customer journey, with social networks playing an important role. When searching for inspiration or product information, 42% of consumers turn to social media. So getting your social ads right is an essential component to driving sales for your brand.