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Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

10.05.21

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

29.08.19

What is creativity and why it matters for your online ads

According to a Nielsen study, 47% of sales contribution comes from ad creative. And The Harvard Business Review found in their research that a euro invested in a highly creative ad campaign had, on average, double the sales impact of a euro spent on a non-creative campaign. Creative is key when it comes to the…

26.08.19

Driving online sales with social commerce

28% of consumers say they typically discover brands via social media ads, according to one study. And when searching for inspiration or product information, 42% turn to social. These networks have become an essential part of the shopping experience for many consumers.

22.08.19

1 campaign, many audiences: discover campaign axes

You don’t always want to show every ad to everyone in the audience you’ve created for your ad campaign. And when your campaign is large in scale, managing and structuring your ads can be time-consuming and take a lot of effort. But we have a solution! Thanks to campaign axes in the Paragone platform, you…

14.08.19

Capturing user intent with your online ads

The dream of every digital advertiser is the ability to serve the right ad to the right person at the right time. Tapping into user intent is the way to do exactly that. Intent can be defined as the signals a user gives about what they want or need in a given moment. Platforms like…

02.08.19

Get more from your Twitter ads on Paragone!

Paragone gives you the tools you need to take a unified approach to your online advertising. With our intuitive platform, it’s easy to run and optimize campaigns and to build reports across networks, and you see the big picture of your online advertising in one place. Paragone also provides you with powerful automation and optimization…

25.07.19

6 tips for high-performing creatives in your online ads

The success of your online ads depends on many factors, from ad placement, to objectives, to audiences and more. And while all of these aspects play into your online advertising success, your creatives are what draw people in and convey the message you’re trying to communicate. Simply put, creatives are key to ad performance across…