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Luxury brand focus
10.06.21

Luxury Brand Focus: Top 5 Reasons Why LinkedIn is Key to Digital Growth

Top 5 Reasons Why LinkedIn is Key to Digital Growth  While some luxury brands have been slow to embrace digital as the new normal, quite a few prominent trend setters are well ahead of the adoption curve. LinkedIn in particular has grabbed the attention of luxury buyers as brands step up media spend to diversify…

10.05.21

Paragone joins the Linkedin Marketing Partner Program

Paragone joins the Linkedin Marketing Partner Program Through the integration, Paragone’s customers will access more intuitive reporting and campaign optimization for LinkedIn ads New York, NY, May 10th, 2021 — Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers…

23.07.19

Summer Series LIVE: Building cross-network campaigns, with Different Roads

Paragone CMO Joe Sweeney sat down with Matias Gaffoglio, CMO at Travel Tales Factory (Different Roads and the Wanderlust Store) for the second episode of our Summer Series LIVE to talk about building a cross-channel ads strategy.

18.07.19

Different Roads maximize full-funnel performance with Google & Facebook ad synergies

Different Roads is a travel brand created in 2009 by a team of enthusiastic travelers who decided to make their passion for getting to know the world a way of life. They create and sell craft trips to help travelers discover the secret corners of popular destinations at competitive prices, meeting new friends along the…

17.07.19

Introducing the ultimate guide to AI & digital advertising

Artificial Intelligence is busy shaping the world around us, and it’s changing digital advertising by leaps and bounds. Marketing runs on data, and the machines and algorithms we have today can process and leverage that data more quickly and efficiently than unassisted humans ever could.

05.07.19

Webinar: AI in Digital Advertising Today

Artificial Intelligence is busy shaping and changing the world around us – and it’s changing digital advertising by leaps and bounds. At the same time, the customer journey has changed dramatically, becoming increasingly cross-channel. On July 17, we held a webinar outlining a vision of where and how AI is changing digital advertising today, as well…

03.07.19

Snapchat ads: better on Paragone!

With Paragone, you can take a unified approach to your online advertising. Our intuitive platform makes it easy to run and optimize campaigns, as well as build reports across networks, so you see the big picture of your online advertising all in one place. And, our powerful automation and optimization tools help you simplify campaign…

03.06.19

Workshop: Revolutionize Retail with Digital Advertising

To help you get your online ads for your retail business right, we are co-hosting a workshop with Facebook on Wednesday, June 19. We’ll present the latest trends and opportunities for marketers to attract consumers via a drive-to-store strategy. We’ll be joined by Guillaume Cavaroc, Facebook’s Industry Manager for Retail, who will be there to discuss all of the network’s options…