Blog

08.02.21

MakeMeReach announces rebrand to paragone.ai

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: Paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

31.05.18

Innovating within the established: An interview with Jennifer Edelberg

The latest episode of our ‘Hello Social Ad-dicts’ podcast is centered on the theme of innovating within the established. We discuss what it means to be innovative within an ad format or medium that is already well established. Innovate to cut through Social advertising is pretty go-forward, but social networks are crowded places these days….

31.05.18

4 Tips for Revolutionary Retargeting

If you’re an e-commerce business, here’s a statistic that should scare you: 97% of visitors, on average, will leave your website without making a purchase the first time. So what can you do? Are you simply wasting a whole lot of money, time, and effort attracting them to your site? Or are there some actions…

30.05.18

Spring cleaning your Social: 5 priorities

Spring is here in the northern hemisphere, and for many children far and wide it means one thing: that time of year your parents make you do a proper spring clean of your bedroom. It was that dreaded moment, as a kid, that you knew was coming every year. Would your parents really be cruel…

29.05.18

Get more from the FIFA World Cup with our Managed Service packages

Did you know that the 2014 FIFA World Cup inspired 1 billion Facebook interactions from over 220 million Facebook users? For millions of people, in literally every corner of the planet, the month-long competition means regular life goes on hold – working and sleeping patterns change, as well as buying habits! So how can your…

25.05.18

Planning your FIFA World Cup 2018 social ad campaigns? Here’s why Twitter is a must!

If you’re a football (or soccer) fan, you’ll know the World Cup is just around the corner, taking place in Russia from the 14th of June! It’s not just an exciting time for fans, but also for brands, who leverage the world’s biggest single-event sporting competition in a whole host of ways. Social media activity…

24.05.18

5 Instagram ad formats: why and how to use them

Here at Paragone we love Instagram. What started as a simple app for photo editing, has become a powerful platform for social sharing and visual interaction. Boasting 813 million monthly active users worldwide, as of April 2018, and 2 million advertisers (as of September 2017), Instagram offers the same powerful targeting tools as Facebook. With higher per-post engagement rates than other…