Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

25.05.18

Planning your FIFA World Cup 2018 social ad campaigns? Here’s why Twitter is a must!

If you’re a football (or soccer) fan, you’ll know the World Cup is just around the corner, taking place in Russia from the 14th of June! It’s not just an exciting time for fans, but also for brands, who leverage the world’s biggest single-event sporting competition in a whole host of ways. Social media activity…

24.05.18

5 Instagram ad formats: why and how to use them

Here at Paragone we love Instagram. What started as a simple app for photo editing, has become a powerful platform for social sharing and visual interaction. Boasting 813 million monthly active users worldwide, as of April 2018, and 2 million advertisers (as of September 2017), Instagram offers the same powerful targeting tools as Facebook. With higher per-post engagement rates than other…

22.05.18

GDPR & the major social networks: what you need to know

The GDPR comes into force this Friday and, as you might have seen over the last few weeks, all the major social networks have been communicating changes to their privacy policies and advertising options. As a business who interacts with European consumers, it’s not just your internal data and processes that your going to need…

17.05.18

Level-up your social media with LIVE video: an interview with Mireille Ryan

We all know video plays a huge role in social media these days. Live video, as part of that, has also seen a lot of growth in importance in the last few years. Online Live video goes back quite a few years now, with YouTube having launched their live service as far back as 2011….

15.05.18

EVENT: Optimize your summer sales performances with Snapchat

An eMarketer report from July 2017 placed the value of the retail market in Western Europe last year at US$3.818 trillion. During the summer sales period starting in June each year, no less than 26 million people take to the internet to get the best deals, spending an average of 199 euros each! Retail in…

04.05.18

What Star Wars teaches us about social advertising

Happy international Star Wars day! What started out as an obscure, low-budget sci-fi film in the late 1970s, has become a movie empire, capturing the imaginations of hundreds of millions of fans worldwide. A few months ago, when we saw this day approaching in our calendar, we had the thought – the Star Wars story…