Blog

08.02.21

MakeMeReach announces rebrand to paragone.ai

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through social media Tel Aviv, February, 8, 2021– MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new product and brand identity: Paragone.ai with a mission to empower every modern marketer to constantly reimagine the way they…

10.07.20

Paragone is now a TikTok partner!

Paragone is excited to add TikTok to our offering as an official TikTok Partner! This partnership gives our clients even more possibilities to reach their customers in the right place, at the right time with digital advertising. Our customers can now create their TikTok ads directly on the platform, all while benefiting from the powerful…

24.04.18

3 must-use Facebook ad formats this Ramadan

For Muslims around the world, Ramadan is a period where daily life changes. Being observed this year from 15 May to 14 June, Ramadan is a month of religious observance, full of family time and generosity. During this time, Muslims go without food and drink during daylight hours, eating only when it’s dark and generally…

23.04.18

Last week in social media: The Paragone Social News Update

Last week was a busy one in the social media world, and we want to keep you updated! Here’s your quick update on 5 of the biggest news stories in social media from last week, and what they mean for you as a social advertiser. 1. Facebook took major steps towards preparing for GDPR This…

19.04.18

Video in Social Media: an interview with Jonathan Kitchen of Brave Bison

You don’t have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture: 1.57 billion YouTube users watch 5 billion videos on average every single day. Over 500 million people are watching videos on Facebook every day….

17.04.18

5 tips for great Facebook Lead Ads that convert

If your business has a focus on lead generation, you need to be using Facebook Lead ads. Lead ads are an innovative Facebook ad format that make forms simpler for users and more valuable for business. Designed to pre-populate the information a user has already shared with Facebook, Lead ads optimize the user experience associated…

09.04.18

5 tips for keeping Relevance Score high

Relevance Relevance Score is a tool provided by Facebook, centered on the relationship between your ad and its target audience. It’s a number from 1-10 (1 being very bad and 10 being very good) which you should keep an eye on when optimizing your campaigns. If you’re an advertiser who wants to save money on…

05.04.18

Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe

As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days. Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here’s why you (as a social media advertiser) need to listen in! The GDPR is going to change a lot for digital marketers and advertisers…