Demand generation for growth marketing minds – An interview with Shai Alfandary, Paragone’s GM.

The head of the paid media optimization platform talks about lead generation, the convergence of B2B and B2C, and why consumers should not be crammed into a funnel:  “Our new Audience Based Advertising has now launched and is going to make a huge difference on the way companies in the space of B2B and B2C…


Marketing software and platforms – which is best for you?

How to choose the right digital marketing tools for success on social. Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale? Are some better for B2B and others at B2C? Which is best for social insights and which is optimised for Google Attribution? We look…

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EVENT: Optimize your summer sales performances with Snapchat

An eMarketer report from July 2017 placed the value of the retail market in Western Europe last year at US$3.818 trillion. During the summer sales period starting in June each year, no less than 26 million people take to the internet to get the best deals, spending an average of 199 euros each! Retail in…

Market Trends

What Star Wars teaches us about social advertising

Happy international Star Wars day! What started out as an obscure, low-budget sci-fi film in the late 1970s, has become a movie empire, capturing the imaginations of hundreds of millions of fans worldwide. A few months ago, when we saw this day approaching in our calendar, we had the thought – the Star Wars story…

Market Trends

Highlights of F8 2018

While this year’s F8 didn’t feature the same kinds of ‘sci-fi’ announcements as last year’s conference (like the brain-computer interface that will one day allow you to type with your mind), it was significant for other reasons. Held again in San Jos’e9, California, F8 is Facebook’s yearly opportunity to showcase the things in the pipeline,…

Market Trends

Highlights of Social Media Week NYC: Gen Z, Tech, Messaging, E-commerce & more

The big apple. Home of the American dream. New York. A place bustling with energy and ideas, and the last few days at Social Media Week> have typified that. Celebrating its 10th year, Social Media Week New York (or #SMWNYC for short), is the city’s premier media and marketing event. Bringing together professionals with a…

Market Trends

3 must-use Facebook ad formats this Ramadan

For Muslims around the world, Ramadan is a period where daily life changes. Being observed this year from 15 May to 14 June, Ramadan is a month of religious observance, full of family time and generosity. During this time, Muslims go without food and drink during daylight hours, eating only when it’s dark and generally…

Market Trends

Last week in social media: The Paragone Social News Update

Last week was a busy one in the social media world, and we want to keep you updated! Here’s your quick update on 5 of the biggest news stories in social media from last week, and what they mean for you as a social advertiser. 1. Facebook took major steps towards preparing for GDPR This…