Blog

23.07.21

Unlock new revenue opportunities hidden from your digital media team

As digital media spend increases, digital media teams are reevaluating the attributed impact on the relative share of e-commerce revenue. In the new normal, with great  success come even greater volumes of data. To maintain the momentum of success, manual data analysis in particular represents a critical barrier to success. A survey from Anaconda revealed…

24.06.21

Publicis and SNCF take control of the collaboration challenge

The Challenge Managing social ads can be complicated and the process can be even more daunting when two companies are managing the same social campaigns. The situation happens frequently between ad agencies and their clients, and it can be a real barrier to the smooth management of effective campaigns. Publicis Group, one of the largest…

09.04.18

5 tips for keeping Relevance Score high

Relevance Relevance Score is a tool provided by Facebook, centered on the relationship between your ad and its target audience. It’s a number from 1-10 (1 being very bad and 10 being very good) which you should keep an eye on when optimizing your campaigns. If you’re an advertiser who wants to save money on…

05.04.18

Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe

As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days. Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here’s why you (as a social media advertiser) need to listen in! The GDPR is going to change a lot for digital marketers and advertisers…

04.04.18

5 ‘other’ social networks and what advertising looks like

Here at Paragone, we’92re always talking about the big four social platforms: Facebook, Instagram, Snapchat and Twitter. So we thought – why not something a little different? In the latest episode of our ‘Hello Social Ad-dicts’ podcast, we’ve covered  5 of the social networks you might not hear as much about – specifically focussing on…

27.03.18

Not using Snapchat in your marketing mix? Here’s why that’s a mistake!

Snapchat is the only social network where users don’t feel judged. People don’t care about getting as many likes or followers as their friends. The fact that people can’t access others’92 metrics means there is simply no competition. When Snap launched in 2011, it was solely about taking pictures. There were no Stories and no…

26.03.18

Facebook Lead Ads & targeting bring success for Burda Direct Interactive GmbH

Paessler carries the mantra “we develop, we inspire, we make life easier for IT experts”. The company’s PRTG Network Monitor Software provides oversight of clients’ entire IT infrastructure around the clock, signalling problems before users even notice. Burda Direct Interactive GmbH is a leading agency in the e-commerce and subscription services sectors, and combines sales…

23.03.18

Highlights of Advertising Week Europe: 16 quotes we loved

Bringing together media, marketing, brand and technology communities from throughout Europe, Advertising Week Europe featured over 175 workshops and seminars this year, focused on key trends and issues shaping today’s global industry. We were there all week and wanted to share with you some of the soundbites that hit home for us. As you scroll through…