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Client Stories

Balmain (digital) army and how the Brand leverages social luxury

  Today more than ever digital media, mainly social networks, has become a key branding and advertising strategy to reach the next-generation luxury consumers. This is especially true today in the wake of the pandemic. In this exclusive interview, Txampi Diz, the CMO of Balmain, shared The New Social Digital Luxury and how Balmain accelerated…

Agency

Why Spreadsheets Are the Leading Cause of Digital Agency Death

The competitive edge of any independent digital agency hinges on the leadership team’s ability to run a lean shop without compromising on long-term growth. Those teams managing a digital agency like it’s still 2019 are in for a rude awakening. In particular, a digital agency’s approach to paid media strategy is a good indicator for…

Market Trends

3 must-use Facebook ad formats this Ramadan

For Muslims around the world, Ramadan is a period where daily life changes. Being observed this year from 15 May to 14 June, Ramadan is a month of religious observance, full of family time and generosity. During this time, Muslims go without food and drink during daylight hours, eating only when it’s dark and generally…

Market Trends

Last week in social media: The Paragone Social News Update

Last week was a busy one in the social media world, and we want to keep you updated! Here’s your quick update on 5 of the biggest news stories in social media from last week, and what they mean for you as a social advertiser. 1. Facebook took major steps towards preparing for GDPR This…

Market Trends

Video in Social Media: an interview with Jonathan Kitchen of Brave Bison

You don’t have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture: 1.57 billion YouTube users watch 5 billion videos on average every single day. Over 500 million people are watching videos on Facebook every day….

Product

5 tips for great Facebook Lead Ads that convert

If your business has a focus on lead generation, you need to be using Facebook Lead ads. Lead ads are an innovative Facebook ad format that make forms simpler for users and more valuable for business. Designed to pre-populate the information a user has already shared with Facebook, Lead ads optimize the user experience associated…

Product

5 tips for keeping Relevance Score high

Relevance Relevance Score is a tool provided by Facebook, centered on the relationship between your ad and its target audience. It’s a number from 1-10 (1 being very bad and 10 being very good) which you should keep an eye on when optimizing your campaigns. If you’re an advertiser who wants to save money on…

Market Trends

Advertising and the GDPR: an interview with Matthias Matthiesen of IAB Europe

As of today, the General Data Protection Regulation (GDPR) comes into force in just 50 days. Now, before those eyes glaze over at what can be a pretty mind-numbing topic, here’s why you (as a social media advertiser) need to listen in! The GDPR is going to change a lot for digital marketers and advertisers…