Life at Paragone


Wow! Another year has come and gone… And what a year it has been – Both from a personal and professional point of view! There have been many exciting developments in the world of marketing, and I am proud that Paragone has been at the forefront of many of them. There were challenges galore but…

Luxury brand

Key takeaways from the Publicis/CBNews Paris Luxury Summit 2021

  The 8th edition of the Paris Luxury Summit, co-organized by CBNews & Publicis, called for the sector’s urgency to act by identifying key strengths and mobilizing creative energies to adapt to an ever-changing digital world. With Bertrand Humblot as our Keynote speaker, along with Tatiana Dupont, Head of luxury at Linkedin, we not only…

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Market Trends

What Star Wars teaches us about social advertising

Happy international Star Wars day! What started out as an obscure, low-budget sci-fi film in the late 1970s, has become a movie empire, capturing the imaginations of hundreds of millions of fans worldwide. A few months ago, when we saw this day approaching in our calendar, we had the thought – the Star Wars story…

Market Trends

Highlights of F8 2018

While this year’s F8 didn’t feature the same kinds of ‘sci-fi’ announcements as last year’s conference (like the brain-computer interface that will one day allow you to type with your mind), it was significant for other reasons. Held again in San Jos’e9, California, F8 is Facebook’s yearly opportunity to showcase the things in the pipeline,…

Market Trends

Highlights of Social Media Week NYC: Gen Z, Tech, Messaging, E-commerce & more

The big apple. Home of the American dream. New York. A place bustling with energy and ideas, and the last few days at Social Media Week> have typified that. Celebrating its 10th year, Social Media Week New York (or #SMWNYC for short), is the city’s premier media and marketing event. Bringing together professionals with a…

Market Trends

3 must-use Facebook ad formats this Ramadan

For Muslims around the world, Ramadan is a period where daily life changes. Being observed this year from 15 May to 14 June, Ramadan is a month of religious observance, full of family time and generosity. During this time, Muslims go without food and drink during daylight hours, eating only when it’s dark and generally…

Market Trends

Last week in social media: The Paragone Social News Update

Last week was a busy one in the social media world, and we want to keep you updated! Here’s your quick update on 5 of the biggest news stories in social media from last week, and what they mean for you as a social advertiser. 1. Facebook took major steps towards preparing for GDPR This…

Market Trends

Video in Social Media: an interview with Jonathan Kitchen of Brave Bison

You don’t have to be too intelligent to figure out that video is playing a bigger and bigger role in social media these days. Here are a few statistics that paint the picture: 1.57 billion YouTube users watch 5 billion videos on average every single day. Over 500 million people are watching videos on Facebook every day….