Blog.

Press release

Paragone is rewarded as high performer in the cross-channel advertising category this fall by G2

Paris, September 22nd, 2022 — Paragone, a Perion company that provides an advanced, cross-channel advertising management platform, is placed by G2.com in the “High Performers” quadrant for its cross-channel advertising software. For new generation marketers with a performance mindset, it’s a one-stop solution for optimizing results, unlocking insights, and automating reporting from paid social campaigns….

Product

How custom metrics can fuel your social media reporting.

Step-by-step guide on how to level up your cross-channel reporting with custom metrics. For every business and agency, online marketing strategies are different. One-size-fits-all approaches do not work. Social media analytics can greatly benefit performance evaluation and reporting. Performance marketers are always trying to find a balance between data and business. Thanks to social platforms,…

Subscribe to our Blog

Receive a summary of our new articles once a week

Market Trends

5 Instagram ad formats: why and how to use them

Here at Paragone we love Instagram. What started as a simple app for photo editing, has become a powerful platform for social sharing and visual interaction. Boasting 813 million monthly active users worldwide, as of April 2018, and 2 million advertisers (as of September 2017), Instagram offers the same powerful targeting tools as Facebook. With higher per-post engagement rates than other…

Market Trends

GDPR & the major social networks: what you need to know

The GDPR comes into force this Friday and, as you might have seen over the last few weeks, all the major social networks have been communicating changes to their privacy policies and advertising options. As a business who interacts with European consumers, it’s not just your internal data and processes that your going to need…

Market Trends

Level-up your social media with LIVE video: an interview with Mireille Ryan

We all know video plays a huge role in social media these days. Live video, as part of that, has also seen a lot of growth in importance in the last few years. Online Live video goes back quite a few years now, with YouTube having launched their live service as far back as 2011….

Research

EVENT: Optimize your summer sales performances with Snapchat

An eMarketer report from July 2017 placed the value of the retail market in Western Europe last year at US$3.818 trillion. During the summer sales period starting in June each year, no less than 26 million people take to the internet to get the best deals, spending an average of 199 euros each! Retail in…

Market Trends

What Star Wars teaches us about social advertising

Happy international Star Wars day! What started out as an obscure, low-budget sci-fi film in the late 1970s, has become a movie empire, capturing the imaginations of hundreds of millions of fans worldwide. A few months ago, when we saw this day approaching in our calendar, we had the thought – the Star Wars story…

Market Trends

Highlights of F8 2018

While this year’s F8 didn’t feature the same kinds of ‘sci-fi’ announcements as last year’s conference (like the brain-computer interface that will one day allow you to type with your mind), it was significant for other reasons. Held again in San Jos’e9, California, F8 is Facebook’s yearly opportunity to showcase the things in the pipeline,…

https://paragone.ai/feed/